A BAD BUZZ. The worst nightmare of all community managers in the digital area… What are the main principles to keep in mind during this kind of emergency? How do other companies handle this situation? This article is here to give you answers.
What’s a bad buzz?
It’s a word-of-mouth phenomenon that can seriously impact your brand image, especially when it takes place on social media platforms.
So your plane is crashing down, you have 3 emergency exits.
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