{"id":1008,"date":"2022-12-15T16:08:26","date_gmt":"2022-12-15T16:08:26","guid":{"rendered":"http:\/\/15.237.72.197\/?post_type=portfolio&p=1008"},"modified":"2025-01-21T05:17:09","modified_gmt":"2025-01-21T05:17:09","slug":"gomata","status":"publish","type":"portfolio","link":"https:\/\/whatzhat.com\/en\/portfolio\/gomata\/","title":{"rendered":"GOMATA Brand Identity"},"content":{"rendered":"

Logo of Finance Companies<\/h1>\n\n\n\n
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Customer:<\/strong><\/td>\n Gomata<\/td>\n <\/tr>\n
Date:<\/strong><\/td>\n February 2022<\/td>\n <\/tr>\n
Share:<\/strong><\/td>\n \n
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\n \n <\/svg> \n WhatsApp <\/span>\n <\/span>\n <\/a>\n \n <\/svg> \n Facebook <\/span>\n <\/span>\n <\/a>\n \n <\/svg> \n LinkedIn <\/span>\n <\/span>\n <\/a>\n <\/div>\n<\/div>\n<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n <\/div><\/div><\/div>\n\n\n\n
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Logo Design Financial Services: A Visual Identity Adapted to the Investment Sector<\/h2>\n\n\n\n

GOMATA is a German investment company specialising in pension fund management and active mainly in the primary sector. To embody this dimension, the brand has chosen to include a cow in its logo, a symbol of stability and anchoring in an agricultural context. <\/p>\n\n\n\n

More than a simple visual, the logo design is intended to convey strong values, adapted to finance and investment.<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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From Brainstorm to Final Logo: Branding Process for Financial Services<\/h2>\n<\/div><\/div>\n\n\n\n
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Before creating a coherent charter, the team and the client agreed on the fundamental keywords that define GOMATA: proximity, reliability and long-term vision. The initial brainstorm consisted of determining what the brand wanted to convey (and what it didn't). Next, market analysis is used to understand how users (investors, pension funds, partners) interact with other players in the financial sector.<\/p>\n\n\n\n

\u2714\ufe0f Exchanges & Iterations :<\/strong> As the client's feedback grew, so did the ideas, resulting in a visual identity that reflects the nature of GOMATA: a blend of solidity, expertise and openness to the rural world.<\/p>\n\n\n\n

\u2714\ufe0f Moodboards & Style Search :<\/strong> Based on the keywords and the study of the competition, conceptual moodboards are drawn up. The aim is to propose several logo design ideas in line with modern trends, while remaining distinctive in the financial services sector.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Business Cards & Graphic Charter: Finalising GOMATA's identity<\/h2>\n<\/div><\/div>\n\n\n\n
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Once the logo has been approved, the graphic charter consolidates all the rules and codes that will govern the brand:<\/p>\n\n\n\n

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  • Colours :<\/strong> Sober colours, reminiscent of the stability of finance, with a touch of dynamism to evoke the innovative side of investment in the primary sector.<\/li>\n\n\n\n
  • Typography :<\/strong> A legible, modern choice of font, guaranteeing the clarity essential to financial and institutional documents.<\/li>\n\n\n\n
  • Use :<\/strong> The logo is available in 'light' and 'dark' versions, suitable for a range of media, from business cards to stationery to the website.<\/li>\n<\/ul>\n\n\n\n

    Finally, the business cards faithfully reproduce these visual elements. They become an essential communication tool, reflecting GOMATA's philosophy and reinforcing the confidence of potential partners or investors. Thanks to this logo design for financial services, GOMATA stands out in a competitive world by clearly displaying its values and its commitment to the world of agriculture.<\/p>\n\n\n\n

    You will find examples of the graphic charter, or guideline, below.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

    \"\"<\/figure>","protected":false},"excerpt":{"rendered":"

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