{"id":1352,"date":"2023-03-07T15:29:51","date_gmt":"2023-03-07T15:29:51","guid":{"rendered":"http:\/\/15.237.72.197\/?post_type=portfolio&p=1352"},"modified":"2025-02-25T05:04:57","modified_gmt":"2025-02-25T05:04:57","slug":"thai-beer","status":"publish","type":"portfolio","link":"https:\/\/whatzhat.com\/en\/portfolio\/thai-beer\/","title":{"rendered":"Thai beer packaging"},"content":{"rendered":"

Beer design<\/h1>\n\n\n\n
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Beer Design: Creating Unique Packaging for a Thai Brand<\/h2>\n\n\n\n

When it comes to standing out in the highly competitive beer industry, design plays a key role in capturing consumers\u2019 attention. In this project, a distributor called on our services to design the visual identity of a Thai beer brewed in Vietnam.<\/p>\n\n\n\n

The goal? Masculine and chic packaging, subtly integrating the codes of the Thai flag, while respecting the rules in force prohibiting its direct reproduction.<\/p>\n\n\n\n

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1. Search for Patterns: Between Originality and Compliance with Regulations<\/strong><\/h2>\n\n\n\n

To evoke Thailand without using the flag exactly, we opted to create a pattern (or motifs) playing with the elements of official colors and symbols. <\/p>\n\n\n\n

This creative approach allows us to recall the country's DNA without breaking the laws. <\/p>\n\n\n\n

The intended aesthetic had to be elegant, in order to meet the initial demand: a look that was both masculine and chic, likely to appeal to an international audience.<\/p>\n<\/div><\/div>\n\n\n\n

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2. Concepts and Demos: Validate the Graphic Universe<\/strong><\/h2>\n\n\n\n

In our design process, several key steps allow clients to project themselves:<\/p>\n\n\n\n

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  1. Concepts Stage:<\/strong> Presentation of different graphic directions (colors, typography, patterns). This makes it easier to choose a color palette and a main pattern.<\/li>\n\n\n\n
  2. Demo Phase:<\/strong> Placing the selected elements on can (or bottle) models in various scenes from everyday life. Customers can thus visualize the impact of the design in near-real conditions and refine their feedback.<\/li>\n<\/ol>\n\n\n\n

    This methodology ensures the creation of consistent packaging, consistent with the client's vision and attractive to the target market.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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    3. Finalization and Production: The Specificities of Beer Packaging<\/strong><\/h2>\n\n\n\n

    Once the design is validated, the put into production<\/strong> requires skills<\/strong> particular:<\/p>\n\n\n\n

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    • Packaging rules:<\/strong> The packaging industry imposes strict codes regarding the arrangement of elements, permitted symbols and materials used.<\/li>\n\n\n\n
    • Specificities of the alcohol sector:<\/strong> Each country has its own regulations (legal notices, alcohol content, warnings). It is essential to comply with them to avoid any blockage at customs.<\/li>\n\n\n\n
    • Print quality:<\/strong> Choose between screen printing, adhesive labels or printing directly on the can, taking into account the final rendering and production costs.<\/li>\n<\/ul>\n\n\n\n

      This comprehensive approach allows the distributor to launch a Thai beer brewed in Vietnam, with a distinctive design that complies with standards. <\/p>\n\n\n\n

      The result? A refined beer packaging, capable of seducing a wide audience, whether they are hop lovers, curious people looking for something exotic, or consumers concerned about the aesthetics of the drink they are buying.<\/strong><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      Design bi\u00e8re Design Bi\u00e8re : Cr\u00e9er un Packaging Unique pour une Marque Tha\u00eflandaise Lorsque l\u2019on souhaite se d\u00e9marquer dans le secteur tr\u00e8s concurrentiel de la bi\u00e8re, le design joue un r\u00f4le d\u00e9terminant pour capter l\u2019attention des consommateurs. Dans ce projet, un distributeur a fait appel \u00e0 nos services pour concevoir l\u2019identit\u00e9 visuelle d\u2019une bi\u00e8re tha\u00eflandaise […]<\/p>\n","protected":false},"author":1,"featured_media":1364,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"portfolio_category":[21],"portfolio_tag":[],"class_list":["post-1352","portfolio","type-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-food-and-beverage"],"_links":{"self":[{"href":"https:\/\/whatzhat.com\/en\/wp-json\/wp\/v2\/portfolio\/1352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatzhat.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/whatzhat.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/whatzhat.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatzhat.com\/en\/wp-json\/wp\/v2\/comments?post=1352"}],"version-history":[{"count":8,"href":"https:\/\/whatzhat.com\/en\/wp-json\/wp\/v2\/portfolio\/1352\/revisions"}],"predecessor-version":[{"id":3688,"href":"https:\/\/whatzhat.com\/en\/wp-json\/wp\/v2\/portfolio\/1352\/revisions\/3688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatzhat.com\/en\/wp-json\/wp\/v2\/media\/1364"}],"wp:attachment":[{"href":"https:\/\/whatzhat.com\/en\/wp-json\/wp\/v2\/media?parent=1352"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/whatzhat.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=1352"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/whatzhat.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=1352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}