{"id":736,"date":"2024-07-01T12:21:35","date_gmt":"2024-07-01T12:21:35","guid":{"rendered":"http:\/\/15.237.72.197\/?p=736"},"modified":"2025-09-17T07:59:55","modified_gmt":"2025-09-17T07:59:55","slug":"3-sorties-face-au-bad-buzz","status":"publish","type":"post","link":"https:\/\/whatzhat.com\/en\/3-ways-out-of-bad-buzz\/","title":{"rendered":"BAD BUZZ COMPANY"},"content":{"rendered":"

3 WAYS OUT OF THE BAD BUZZ!<\/h2>\n\n\n\n

BAD BUZZ. The terror of all community managers in the digital age... What are the main principles to bear in mind during this type of emergency? How do other companies do it? This article is here to help. What is a bad buzz?<\/strong><\/p>\n\n\n\n

It's a word-of-mouth phenomenon that can have a serious impact on your brand image, especially on social networks.<\/strong><\/p>\n\n\n\n

Ok your plane is crashing, you have 3 exit doors.<\/strong><\/p>\n\n\n\n

EXIT A: BE RESPONSIBLE<\/h2>\n\n\n\n

Never be in denial and restore the truth, react!<\/p>\n\n\n\n

If a rumour spreads about your brand, there must be some truth in it and some that has been invented by malicious people. Don't remain silent - that would mean you agree with everything that is said about you in the public eye. Take your time, but always give a clear answer that is as close to the truth as possible.<\/p>\n\n\n\n

Also, don't delete the content in question, as this will probably have the opposite effect. The aim is not to make bad comments disappear but rather to regulate them as best you can and calm the situation down.<\/p>\n\n\n\n

LOOK!<\/strong> Here's how Whole Food responded to the criticism with a quick apology, a good pun and improved packaging. It was a blow to the brand when a Twitter user posted a photo of their peeled oranges arranged in plastic containers...\u00a0The scene of the crime here.<\/a><\/p>\n\n\n\n

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EXIT B: BE HUMAN<\/h2>\n\n\n\n

You need to find an answer that everyone can relate to, so that they feel listened to even when they're wrong. These days, with the personalized marketing<\/strong> Customers want to feel that they can have an impact on your company. It's a one-to-one relationship.<\/p>\n\n\n\n

LOOK!<\/strong> This is how Next Media Animation, an animation studio based in Taiwan that creates satirical videos, responded to their former employee Marina Shifrin, who had made a video of herself to announce her resignation. The video shows her dancing while listing all her criticisms of her company.<\/p>\n\n\n\n

Next Media Company used a more humane form of communication instead of taking her to court.<\/p>\n\n\n\n

Here's the parody video (unfortunately Marina's original version is no longer available).<\/p>\n\n\n\n

THE ANSWER FOR MARINA<\/h4>\n\n\n\n
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