{"id":1046,"date":"2023-01-05T11:22:27","date_gmt":"2023-01-05T11:22:27","guid":{"rendered":"http:\/\/15.237.72.197\/?post_type=portfolio&p=1046"},"modified":"2025-01-21T04:59:09","modified_gmt":"2025-01-21T04:59:09","slug":"lvmh-design-graphique-dune-enveloppe-cadeau","status":"publish","type":"portfolio","link":"https:\/\/whatzhat.com\/fr\/portfolio\/lvmh-design-graphique-dune-enveloppe-cadeau\/","title":{"rendered":"Design graphique LVMH"},"content":{"rendered":"\n
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Dessin de remerciement \u00e0 imprimer<\/h1>\n\n\n\n
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Dessin de Remerciement \u00e0 Imprimer : Une Action \u00c9cologique Sign\u00e9e LVMH<\/h2>\n\n\n\n

Dans le cadre d\u2019une initiative \u00e9coresponsable, le groupe LVMH souhaitait offrir \u00e0 ses clients la possibilit\u00e9 de planter un arbre \u00e0 chaque achat dans ses boutiques, gr\u00e2ce \u00e0 un emballage issu du recyclage. Pour accompagner cette action, l\u2019id\u00e9e d\u2019un dessin de remerciement \u00e0 imprimer est n\u00e9e : une lettre explicative orn\u00e9e d\u2019illustrations \u00e9voquant la nature, con\u00e7ue pour informer les clients de la d\u00e9marche et les encourager \u00e0 participer.<\/p>\n\n\n\n

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Design de la Lettre : Informer, Inspirer et Impliquer<\/h2>\n\n\n\n

L\u2019objectif de ce support de communication est d\u2019expliquer le processus de plantation d\u2019arbre de mani\u00e8re ludique et incitative. Le dessin de remerciement met en sc\u00e8ne la d\u00e9marche \u00e9cologique, tandis qu\u2019un QR code renvoie directement \u00e0 un formulaire ou une plateforme o\u00f9 les clients peuvent choisir leur arbre et suivre l\u2019\u00e9volution du projet, incluant la r\u00e9gion et la communaut\u00e9 b\u00e9n\u00e9ficiaires. Les couleurs, les typographies et le style graphique choisis refl\u00e8tent la volont\u00e9 de LVMH de miser sur des solutions \u00e0 la fois esth\u00e9tiques et responsables. Gr\u00e2ce \u00e0 ce m\u00e9lange de design \u00e9pur\u00e9 et de symboles forts autour de la nature, la marque interpelle imm\u00e9diatement l\u2019acheteur et l\u2019invite \u00e0 prendre part \u00e0 l\u2019initiative.<\/p>\n\n\n\n

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Processus Cr\u00e9atif : De la Premi\u00e8re Planche au Projet Final<\/h2>\n\n\n\n

Pour donner vie \u00e0 ce dessin de remerciement \u00e0 imprimer, l\u2019\u00e9quipe a commenc\u00e9 par analyser les tendances visuelles actuelles, les pr\u00e9f\u00e9rences de la client\u00e8le et les objectifs du groupe LVMH. Apr\u00e8s avoir \u00e9tudi\u00e9 la concurrence et r\u00e9alis\u00e9 plusieurs pistes graphiques, un concept initial (planche 1) a \u00e9t\u00e9 pr\u00e9sent\u00e9 et soumis \u00e0 des allers-retours cr\u00e9atifs. Le style final (planches 2 et 3) est le fruit de cette collaboration : un design \u00e0 la fois moderne et po\u00e9tique, qui v\u00e9hicule le message \u00e9cologique de fa\u00e7on impactante. Cette d\u00e9marche garantit qu\u2019\u00e0 chaque achat, la marque n\u2019offre pas seulement un produit, mais aussi une exp\u00e9rience bas\u00e9e sur la responsabilit\u00e9, l\u2019esth\u00e9tique et la connexion aux valeurs environnementales.<\/p>\n\n\n

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Client:<\/strong><\/td>\n LVMH<\/td>\n <\/tr>\n
Date:<\/strong><\/td>\n Juin 2020<\/td>\n <\/tr>\n
Share:<\/strong><\/td>\n \n
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