{"id":1082,"date":"2023-01-16T16:28:25","date_gmt":"2023-01-16T16:28:25","guid":{"rendered":"http:\/\/15.237.72.197\/?post_type=portfolio&p=1082"},"modified":"2025-01-21T04:37:10","modified_gmt":"2025-01-21T04:37:10","slug":"servier","status":"publish","type":"portfolio","link":"https:\/\/whatzhat.com\/fr\/portfolio\/servier\/","title":{"rendered":"Laboratoire pharmaceutique Servier"},"content":{"rendered":"\n
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Packaging Pharmaceutique<\/h1>\n\n\n\n

Le Packaging Pharmaceutique : Enjeu Strat\u00e9gique pour l\u2019International<\/p>\n\n\n\n

Le packaging pharmaceutique est bien plus qu\u2019un simple contenant : c\u2019est un gage de fiabilit\u00e9 et un \u00e9l\u00e9ment cl\u00e9 pour asseoir l\u2019image de marque d\u2019un laboratoire. Dans un secteur aussi r\u00e9glement\u00e9 et concurrentiel que la pharmacie, chaque d\u00e9tail doit \u00eatre \u00e9tudi\u00e9 avec soin afin de r\u00e9pondre aux exigences l\u00e9gales, garantir la s\u00e9curit\u00e9 du patient et v\u00e9hiculer la cr\u00e9dibilit\u00e9 de l\u2019entreprise. Lorsque le groupe Servier a d\u00e9cid\u00e9 de lancer ses bas de contention en Asie, il \u00e9tait essentiel de cr\u00e9er un emballage \u00e0 la fois informatif, fonctionnel et culturellement adapt\u00e9.<\/p>\n\n\n\n

Servier, un Groupe Pharmaceutique \u00e0 Rayonnement Mondial<\/h2>\n\n\n\n

Fond\u00e9 en 1954, Servier est pr\u00e9sent dans 150 pays et emploie pr\u00e8s de 22 000 collaborateurs. Cette envergure internationale lui conf\u00e8re une responsabilit\u00e9 particuli\u00e8re : adapter ses supports de communication et ses packagings aux sp\u00e9cificit\u00e9s locales. Pour cette gamme de bas de contention destin\u00e9e aux march\u00e9s asiatiques, Servier nous a contact\u00e9s afin de b\u00e9n\u00e9ficier de notre connaissance de la r\u00e9gion et int\u00e9grer des \u00e9l\u00e9ments de communication conformes aux attentes des patients et des professionnels de sant\u00e9 sur place.<\/p>\n\n\n\n

Cr\u00e9ation du Gabarit et Fascicule d\u2019Utilisation<\/h2>\n\n\n\n

Dans le cadre de ce projet, notre \u00e9quipe a d\u2019abord travaill\u00e9 sur la mise en page du fascicule d\u2019utilisation, s\u2019assurant de respecter le style visuel de Servier tout en y ajoutant les adaptations n\u00e9cessaires pour un public asiatique. Ensuite, nous avons \u00e9labor\u00e9 le patron du nouveau packaging<\/strong> : un gabarit pr\u00eat \u00e0 \u00eatre imprim\u00e9 en s\u00e9rie, en coh\u00e9rence avec l\u2019image de marque du laboratoire et les imp\u00e9ratifs l\u00e9gaux locaux. Ainsi, Servier peut d\u00e9ployer ses produits en Asie avec un emballage qui garantit information, conformit\u00e9 et identit\u00e9 visuelle, assurant une visibilit\u00e9 optimale dans un march\u00e9 hautement comp\u00e9titif.<\/p>\n\n\n

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Client:<\/strong><\/td>\n Laboratoire Servier<\/td>\n <\/tr>\n
Link:<\/strong><\/td>\n Servier.com<\/a><\/td>\n <\/tr>\n
Date:<\/strong><\/td>\n Janvier 2019<\/td>\n <\/tr>\n
Share:<\/strong><\/td>\n \n
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