New to the market, the Riverside Barbecue Restaurant is a nice place with fresh food. Their menu is mainly composed of seafood, therefore conveying the idea of freshness was extremely important for them. The light blue color is there to reflect this idea. The logo, composed of a simply drawn font and a pictogram circles by a line that makes the whole look like it’s inside a plate. The final touch for the logo was the illustrations in the background which represents the restaurant’s products.