“Sơn Trà” is an authentic tea from the Vietnamese mountains. They launched two kinds of tea, lotus, and ginger. We brainstormed on how to keep the traditional feel of a meticulously harvested tea. We chose to use a historical Vietnamese pattern for each flavor and connected the colors to the product used for each tea. This meant warm colors for pink ginger and cool colors for the blue lotus. Then we added a golden tone to express the elegance and refinement of the brand. In the logo, we drew by hand an authentic Vietnamese teapot followed by an Asian calligraphic style of font. All of these elements work together to enhance the feel of a product deeply rooted in the Vietnamese cultural heritage.