{"id":605,"date":"2024-05-23T11:10:53","date_gmt":"2024-05-23T11:10:53","guid":{"rendered":"http:\/\/15.237.72.197\/?p=605"},"modified":"2025-09-17T08:00:13","modified_gmt":"2025-09-17T08:00:13","slug":"la-tumultueuse-histoire-du-logo-wolkswagen","status":"publish","type":"post","link":"https:\/\/whatzhat.com\/vi\/lich-su-day-bien-dong-cua-logo-volkswagen\/","title":{"rendered":"S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a logo WOLKSWAGEN"},"content":{"rendered":"

L\u1ecbch s\u1eed \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng c\u1ee7a logo WOLKSWAGEN<\/h4>\n\n\n\n

\u00dd ngh\u0129a c\u1ee7a vi\u1ec7c thay \u0111\u1ed5i logo VOLKSWAGEN<\/h2>\n\n\n\n

T\u00f4i mu\u1ed1n b\u1ea1n d\u00e0nh m\u1ed9t ch\u00fat th\u1eddi gian v\u00e0 suy ngh\u0129 xem t\u1ea1i sao Volkswagen l\u1ea1i mu\u1ed1n thay \u0111\u1ed5i logo c\u1ee7a m\u00ecnh. N\u00f3 t\u1ed1t \u00e0? \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi suy \u0111o\u00e1n r\u1eb1ng c\u00f3 l\u1ebd \u0111i\u1ec1u n\u00e0y c\u00f3 li\u00ean quan \u0111\u1ebfn th\u1ef1c t\u1ebf l\u00e0 Volkswagen \u0111\u00e3 gian l\u1eadn v\u1ec1 t\u1ef7 l\u1ec7 kh\u00ed th\u1ea3i g\u00e2y \u00f4 nhi\u1ec5m tr\u00ean \u00f4 t\u00f4 c\u1ee7a m\u00ecnh trong nhi\u1ec1u n\u0103m, th\u00ec b\u1ea1n ho\u00e0n to\u00e0n \u0111\u00fang. Logo m\u1edbi n\u00e0y c\u00f3 li\u00ean quan \u0111\u1ebfn v\u1ee5 b\u00ea b\u1ed1i \u0111\u00e3 l\u00e0m hoen \u1ed1 danh ti\u1ebfng c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t \u00f4 t\u00f4.<\/span><\/a><\/p>\n\n\n\n

D\u00f9 sao \u0111i n\u1eefa, \u0111\u00e2y l\u00e0 logo m\u1edbi c\u1ee7a Volkswagen:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

M\u1ecdi chuy\u1ec7n tr\u1edf n\u00ean t\u1ed3i t\u1ec7 v\u1edbi Volkswagen k\u1ec3 t\u1eeb \u201cc\u1ed5ng diesel\u201d. M\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u00e3 ph\u00e1 h\u1ee7y ni\u1ec1m tin c\u1ee7a ch\u00fang t\u00f4i v\u00e0o th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c gia h\u1ea1n m\u1ed1i quan h\u1ec7 m\u1edbi v\u1edbi ch\u00fang t\u00f4i \u0111\u00e3 tr\u1edf th\u00e0nh \u01b0u ti\u00ean s\u1ed1 m\u1ed9t c\u1ee7a Volkswagen, d\u1eabn \u0111\u1ebfn vi\u1ec7c thay \u0111\u1ed5i logo. Nh\u00e2n ti\u1ec7n, n\u00f3i v\u1ec1 \u0111i\u1ec1u \u0111\u00f3, \u0111\u00e2y l\u00e0 logo \u0111\u1ea7u ti\u00ean c\u1ee7a Volkswagen v\u00e0 m\u1ed9t ch\u00fat \u0111\u1ed3ng t\u00ecnh v\u1edbi quan \u0111i\u1ec3m c\u1ee7a Godwin.<\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

C\u00f3 \u0111i\u1ec1u g\u00ec quen thu\u1ed9c v\u1ec1 bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y? N\u0103m 1937, logo n\u00e0y \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u Volkswagen khi n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra \u1edf \u0110\u1ee9c Qu\u1ed1c x\u00e3. M\u1ed9t hi\u1ec7p h\u1ed9i m\u00e0 Volkswagen \u0111\u00e3 nhanh ch\u00f3ng t\u00e1ch ra sau khi tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u ri\u00eang c\u1ee7a m\u00ecnh sau chi\u1ebfn tranh. Ngo\u00e0i ra, \u0111\u00e2y l\u00e0 logo c\u1ee7a h\u1ecd v\u00e0o n\u0103m 1960:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

S\u1ef1 t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi logo m\u1edbi c\u1ee7a n\u0103m 2019 th\u1eadt \u1ea5n t\u01b0\u1ee3ng! S\u1ef1 tr\u00f9ng h\u1ee3p ng\u1eabu nhi\u00ean? Ch\u00fang t\u00f4i kh\u00f4ng ngh\u0129 v\u1eady.<\/strong><\/p>\n\n\n\n

R\u00f5 r\u00e0ng m\u1eabu logo n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng khi Volkswagen \u0111ang tr\u00ean con \u0111\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i (chu\u1ed9c l\u1ed7i?). N\u1ebfu b\u1ea1n nh\u1edb kh\u00f4ng l\u1ea7m th\u00ec v\u00e0o nh\u1eefng n\u0103m 60, Volkswagen \u0111\u00e3 t\u1eeb ch\u1ed7 l\u00e0 chi\u1ebfc xe c\u1ee7a Hitler tr\u1edf th\u00e0nh chi\u1ebfc xe c\u1ee7a nh\u1eefng ng\u01b0\u1eddi hippies v\u00e0 phong tr\u00e0o h\u00f2a b\u00ecnh v\u00e0 t\u00ecnh y\u00eau, do \u0111\u00f3 c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t logo m\u1edbi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ng\u1eafn g\u1ecdn ! Volkswagen m\u1ed9t l\u1ea7n n\u1eefa \u0111\u00e3 v\u1ea1ch ra ranh gi\u1edbi cho qu\u00e1 kh\u1ee9 c\u1ee7a m\u00ecnh. V\u00e0 \u0111\u1ec3 ch\u1ee9ng minh \u0111i\u1ec1u \u0111\u00f3 cho ch\u00fang t\u00f4i, h\u1ecd \u0111\u00e3 cho ch\u00fang t\u00f4i xem logo m\u1edbi c\u1ee7a h\u1ecd c\u00f9ng l\u00fac v\u1edbi ID.3, m\u1eabu xe \u0111i\u1ec7n v\u00e0 sinh th\u00e1i m\u1edbi c\u1ee7a h\u1ecd. M\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn \u0111\u1ec3 \u0111\u00e1nh d\u1ea5u s\u1ef1 thay \u0111\u1ed5i. Nh\u01b0ng \u0111i\u1ec1u m\u00e0 Volkswagen \u0111\u00e3 l\u00e0m t\u1ed1t l\u00e0 h\u1ecd \u0111\u00e3 bi\u1ebfn l\u1ed7i l\u1ea7m n\u00e0y th\u00e0nh m\u1ed9t c\u01a1 h\u1ed9i giao ti\u1ebfp \u0111\u1ed9c \u0111\u00e1o.<\/p>\n\n\n\n

BI\u1ec2U T\u01af\u1ee2NG M\u1edaI<\/h2>\n\n\n\n

Nh\u1eefng c\u00f4ng ty hi\u1ec7n \u0111\u1ea1i nh\u1ea5t trong th\u1ebf k\u1ef7 c\u1ee7a ch\u00fang ta ch\u1eafc ch\u1eafn l\u00e0 c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7. Ch\u00fang r\u1ea5t c\u1ea7n thi\u1ebft v\u00e0 c\u00f3 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u mang t\u00ednh nh\u00e2n v\u0103n, hi\u1ec7n \u0111\u1ea1i v\u00e0 h\u1ea5p d\u1eabn. H\u00e3y xem nh\u1eefng g\u00ec h\u1ecd \u0111ang l\u00e0m v\u1edbi logo c\u1ee7a m\u00ecnh ng\u00e0y nay:<\/a><\/p>\n\n\n\n

\"\"
Minh h\u1ecda thi\u1ebft k\u1ebf Ux t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda v\u00e0 d\u1eef li\u1ec7u.<\/figcaption><\/figure>\n\n\n\n

B\u00e2y gi\u1edd ch\u00fang ta h\u00e3y so s\u00e1nh logo Volkswagen c\u0169 v\u1edbi logo m\u1edbi.<\/p>\n\n\n\n

\"\"
Minh h\u1ecda thi\u1ebft k\u1ebf Ux t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed3 h\u1ecda v\u00e0 d\u1eef li\u1ec7u.<\/figcaption><\/figure>\n\n\n\n

Ki\u1ec3u ch\u1eef v\u00e0 h\u00ecnh d\u1ea1ng c\u1ee7a logo Volkswagen m\u1edbi<\/span><\/a> c\u00f3 nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng l\u1edbn v\u1edbi c\u00e1c c\u00f4ng ty \u1edf Thung l\u0169ng Silicon. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n mong mu\u1ed1n c\u1ee7a Volkswagen h\u00f2a h\u1ee3p h\u01a1n v\u1edbi th\u1eddi \u0111\u1ea1i c\u1ee7a m\u00ecnh: k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1. \u0110i\u1ec1u g\u00ec c\u00f3 th\u1ec3 t\u1ed1t h\u01a1n cho m\u1ee5c \u0111\u00edch n\u00e0y h\u01a1n l\u00e0 s\u1eed d\u1ee5ng logo hai chi\u1ec1u \u0111\u01a1n gi\u1ea3n<\/span><\/a>, c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn nh\u01b0ng truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 t\u00ednh h\u1ee3p ph\u00e1p nh\u1ea5t \u0111\u1ecbnh, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chuy\u1ec3n t\u1eeb n\u1ec1n t\u1ea3ng n\u00e0y sang n\u1ec1n t\u1ea3ng kh\u00e1c. Logo n\u00e0y c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ho\u00e1n \u0111\u1ed5i v\u1edbi c\u00e1c c\u00e1ch ph\u1ed1i m\u00e0u kh\u00e1c nhau v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chi\u1ebfu s\u00e1ng t\u1ea1i \u0111\u1ea1i l\u00fd Volkswagen c\u0169ng nh\u01b0 tr\u00ean \u00f4 t\u00f4 c\u1ee7a b\u1ea1n. Gi\u1ed1ng nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a Apple.<\/strong><\/p>\n\n\n\n

HI\u1ec6N \u0110\u1ea0I<\/h2>\n\n\n\n
<\/svg><\/div>
<\/span><\/div><\/div>\n\n\n\n

V\u1edbi danh t\u00ednh m\u1edbi n\u00e0y c\u00f3 nh\u1eefng thu\u1ed9c t\u00ednh m\u1edbi kh\u00e1c; m\u1ed9t ti\u1ebfng leng keng \u0111i\u1ec7n t\u01b0\u01a1ng lai v\u00e0 m\u1ed9t gi\u1ecdng n\u1eef \u0111i k\u00e8m. \u0110i\u1ec1u n\u00e0y c\u00f3 v\u1ebb t\u1ea7m th\u01b0\u1eddng, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 kh\u00e1 t\u00e1o b\u1ea1o \u0111\u1ed1i v\u1edbi m\u1ed9t ng\u00e0nh v\u1ed1n c\u00f3 l\u1ecbch s\u1eed nam t\u00ednh, th\u1eadm ch\u00ed g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 k\u1ef3 th\u1ecb ph\u1ee5 n\u1eef. \u0110\u00e2y m\u1ed9t l\u1ea7n n\u1eefa l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y Volkswagen mu\u1ed1n ph\u00e1t tri\u1ec3n v\u00e0 s\u1ed1ng chung v\u1edbi th\u1eddi \u0111\u1ea1i. V\u00e0, cho d\u00f9 ch\u00fang t\u00f4i c\u00f3 \u0111\u1ed3ng \u00fd hay kh\u00f4ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y, th\u00f4ng tin li\u00ean l\u1ea1c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n xung quanh nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u00e3 \u0111\u00e1nh d\u1ea5u th\u00e0nh c\u00f4ng mong mu\u1ed1n l\u1eadt sang trang m\u1edbi c\u1ee7a Volkswagen. M\u1ed9t v\u1ee5 \u0111\u00e1nh c\u01b0\u1ee3c m\u1ea1o hi\u1ec3m nh\u01b0ng c\u00f3 \u00edch trong vi\u1ec7c hi\u1ec7n \u0111\u1ea1i h\u00f3a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4 n\u00f3i chung.<\/strong><\/p>\n\n\n\n

Cu\u1ed1i c\u00f9ng, \u0111\u1ec3 k\u1ebft lu\u1eadn, \u0111\u00e2y l\u00e0 tr\u00edch d\u1eabn c\u1ee7a Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb Volkswagen v\u1ec1 nh\u1eefng ph\u00e1t tri\u1ec3n n\u00e0y: \u201cCh\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u m\u1edbi, to\u00e0n di\u1ec7n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh v\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac. V\u1ec1 nguy\u00ean t\u1eafc, m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai s\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ec3 hi\u1ec7n m\u1ed9t th\u1ebf gi\u1edbi qu\u1ea3ng c\u00e1o ho\u00e0n h\u1ea3o. Trong b\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a m\u00ecnh, ch\u00fang t\u00f4i mu\u1ed1n tr\u1edf n\u00ean nh\u00e2n v\u0103n h\u01a1n v\u00e0 s\u1ed1ng \u0111\u1ed9ng h\u01a1n, ti\u1ebfp thu nhi\u1ec1u g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 k\u1ec3 nh\u1eefng c\u00e2u chuy\u1ec7n ch\u00e2n th\u1ef1c.<\/p>\n\n\n\n

C\u00f2n b\u1ea1n, b\u1ea1n ngh\u0129 g\u00ec v\u1ec1 c\u00e2u chuy\u1ec7n n\u00e0y v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd?<\/p>\n\n\n\n

H\u00e3y cho ch\u00fang t\u00f4i bi\u1ebft m\u1ecdi th\u1ee9 trong ph\u1ea7n b\u00ecnh lu\u1eadn.<\/p>","protected":false},"excerpt":{"rendered":"

La tumultueuse Histoire du logo WOLKSWAGEN LES IMPLICATIONS DU CHANGEMENT DE LOGO DE VOLKSWAGEN Je veux que vous preniez un instant, et que vous r\u00e9fl\u00e9chissiez aux raisons pour laquelle\u00a0Volkswagen\u00a0voudrait changer son logo. C\u2019est bon ? Pour ceux d\u2019entre vous qui avancent l\u2019hypoth\u00e8se que peut \u00eatre cela pourrait avoir un rapport avec le fait que Volkswagen […]<\/p>\n","protected":false},"author":1,"featured_media":614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":{"x":0.48,"y":0.25},"footnotes":""},"categories":[36],"tags":[],"class_list":["post-605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendance"],"_links":{"self":[{"href":"https:\/\/whatzhat.com\/vi\/wp-json\/wp\/v2\/posts\/605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/whatzhat.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/whatzhat.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/whatzhat.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/whatzhat.com\/vi\/wp-json\/wp\/v2\/comments?post=605"}],"version-history":[{"count":1,"href":"https:\/\/whatzhat.com\/vi\/wp-json\/wp\/v2\/posts\/605\/revisions"}],"predecessor-version":[{"id":4192,"href":"https:\/\/whatzhat.com\/vi\/wp-json\/wp\/v2\/posts\/605\/revisions\/4192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/whatzhat.com\/vi\/wp-json\/wp\/v2\/media\/614"}],"wp:attachment":[{"href":"https:\/\/whatzhat.com\/vi\/wp-json\/wp\/v2\/media?parent=605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/whatzhat.com\/vi\/wp-json\/wp\/v2\/categories?post=605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/whatzhat.com\/vi\/wp-json\/wp\/v2\/tags?post=605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}