Imagine if writing wasn’t a thing. Imagine if as the owner or the manager of a brand you had to individually talk to every prospect, every customer, every partner, and every single passerby. This means that you would have to tell them the name of your brand, your pitch etc.…But not only that, you would have to haggle for attention (even more than you do now). This would equate to a lot of effort, time, and saliva.
But of course, writing is a thing. It was invented a long time ago in 3200 BC. Since then, we could say that copywriting was born. Especially if you go by the following definition of copywriting: The ability to use the written word to persuade someone to take action.
But wouldn’t you say that it’s the case of all written things?
Copywriting has gone through many stages before becoming what it is today.