Designer tote bag for laptop
Designer Tote Bag for Laptop: A Colorful Goodie for Aperol Spritz
When the Aperol brand wanted to create event goodies to distribute in its partner bars, we chose an essential accessory: the tote bag. Rather than a simple promotional bag, the idea was to design a designer tote bag that was spacious and durable enough to carry a laptop.
This versatile format allows consumers to display the Aperol colours while benefiting from a practical everyday object.
A Colorful and Fruity Universe to Evoke the Aperol Spirit
To capture the warm and sparkling atmosphere that characterizes the famous Italian drink, we opted for a pattern in orange and fruity tones.
This visual harmony reflects the communicative energy of Aperol, a real invitation to relax and enjoy a Spritz on a terrace. The tote bag then becomes a living marketing medium: each person who carries it conveys the image of the brand, but also its festive universe.
In moderation, as usual.
Combining Design and Functionality for Everyday Use
In addition to being decorative, the tote bag had to be sturdy enough to carry a laptop or other everyday items.
We have therefore favoured:
- Quality materials: A canvas thick enough to withstand wear and tear.
- Solid finishes: Reinforced seams and handles designed for extended wear.
- A precise screen printing: To maintain color intensity and visual sharpness.
The result? A laptop tote bag design that combines style and practicality, reflecting the DNA of Aperol Spritz. Its vitamin-rich look recalls the joie de vivre and conviviality associated with the brand, without forgetting the touch of moderation that characterizes a tasty Spritz.