Medicenter came to us for a modern, smooth and friendly brand perception for their company. The main challenge for their new logo was that it had to be dynamic and trendy but still retain some of the traditional aspects that go with the industry. For us, this translated in keeping the blue and green with the cross symbol, but give it an original twist with turquoise squares and rounded corners for a modern yet memorable and smooth. The four squares shape the cross which symbolizes all the different fields of expertise needed in the medical profession.

If you want to know more about making a logo, here are the two steps:

Part 1: https://whatzhat.com/sketch-from-a-logo-maker/

Part 2: https://whatzhat.com/sketch-from-a-logo-maker-2/

The style of the business card is coherent with the color scheme and the graphic chart of the logo which reinforces the brand image. We also made a pattern out of the cross symbol so that the card will be more visually catchy and stand out when placed in the wallet. The final touch to it was to put the doctor’s picture onto the business card to add an empathetic and more relatable touch to the brand.