Industrial Marketing Agency
Because the needs of manufacturers are specific
onwards and upwards!
Manufacturers have specific communication needs. Manufacturers, distributors, installers, subcontractors, engineering or industrial consultancies - each has its own know-how, solutions, challenges and specific terms.
That's where What'zhat comes in to bring it all together. We offer strategic advice to help industries and SMEs develop modern and creative communications projects. Thanks to our industry experience and our understanding of these sectors, we will provide you with the levers to highlight your business and the added value of your solutions.
What'zhat, Your communications agency specialising in industry
At What'zhat, we specialise in communications for industry. Together we will discuss positioning, industrial marketing and communication strategy.
We put our skills at the service of your business sector to achieve the objectives set. The heart of our performance comes from our team, which is made up of different profiles: project managers, web specialists, graphic designers, copywriters, illustrators, video animators, videographers and photographers.
Defining the communication strategy
Defining a communications strategy is a key element for companies wishing to develop an effective presence in the market. At What'zhat, we work with you to develop a tailor-made communications strategy and the actions to be taken. We work closely with you to understand your expectations and challenges. We'll provide media advice to help you put your communications plan in place and make available the talent to boost the effectiveness of your operational marketing.
Thanks to our expertise in communications consultancy and an in-depth audit, we can help you structure your messages both locally and internationally, choose the most appropriate distribution channels and optimise your impact with your targets.
Our expertise includes :
Branding and Graphic Design
Brand image is central to any communication strategy. This is how your industry differentiates its products/services from the competition and is perceived by your customers and partners. It's what makes it recognisable, what communicates its culture, its values and your message with precision. It's also an important part of your marketing strategy and needs to be well thought out beforehand. Our team of graphic designers will help you create a powerful, unique and consistent brand image that reflects the level of expertise in your industry.
Thanks to the unique creative process developed at What'zhat, we combine your unique vision of the business (your culture) with the specific characteristics of your market (how customers perceive the players in it) to create a captivating visual identity for effective, consistent communication.
Creation of brochures and catalogues for industry
Your print tools (catalogues, product sheets, business cards, flyers, sales brochures, event posters, etc.) need to have an impact and be easy to read. convey a positive image of your industry and your products.
The catalogue or brochure is a marketing tool that is particularly well-suited to industrial companies. It allows you to advertise your products and services clearly and concisely, highlighting your production chain, the processes used and the solutions provided in your sectors. It can also be used to publicise the technical specifications of your products. It is an essential support for sales representatives, who can use it as a sales aid and leave it with the customer after an appointment.
After carrying out a print audit of your brands, we'll provide you with communications advice to help you come up with the right materials. Because creativity is at the heart of our identity, we can offer you cutting-edge printing methods: totem POS, matt printing, micro-perforated laser cutting, hot foil stamping, glitter, scratch-off game printing, embossing, "object" or "plant" business cards and selective varnish. Citrus or grape must-based papers are also now available.
As part of an ecologically responsible approach, the creative services of our printers and subcontractors are chosen according to this value: stock of paper from sustainably managed forests, use of vegetable-based inks and waste management. We'll support you right through to the printing and delivery of your communication materials.
Industry websites
Today, every self-respecting company must have a website that ranks well in search results. More and more professionals are researching products and services online before making a decision, which is why it's important to be well referenced and to offer a clear, ergonomic website. It's your shop window on the net. Also, websites are accessible 24/7, so potential customers can find you easily and at any time of day.
What'zhat takes care of everything: from digital design to putting your website online, or just redesigning it. The difference is whether you're starting from scratch or your site is already online. We work with CMS ,such as WordPress,We'll teach you the skills and technical know-how to make sure you're comfortable with navigating the user backend, so you can update your website independently once it's online. We can also help you with the referencing of your website so that it is visible on search engines such as Google and so that it ranks well.
Each collaboration is based on tailor-made support for the choice of domain name, the choice of hosting and the creation of the website, adapted according to needs, challenges and budgets.
Digital Communication Strategy and Industry Content Strategy
Industry is a sector that has evolved enormously in recent years, and digital technology has become a major challenge for companies wishing to survive in it. No business today can do without it, whatever its size or sector.
The digital transformation of businesses involves new ways of thinking and working, the development of new tools and the acquisition of new skills by employees. What'zhat supports you in your digital transformation and accompanies you throughout this process by helping you to build a solid digital communication strategy for your domain. What are your objectives? What message do you want to get across? What media should you use? What's your budget?
We'll help you define your targets, your message, your press relations and the channels to use. This work is essential because it allows you to structure your digital communication, to make it and above all save time! Because consistent, homogeneous communication achieves much better results than heterogeneous content production. An integrated digital marketing strategy can help industrial manufacturers provide necessary information to businesses, streamline the decision-making process, and help move prospects down the sales funnel faster.
We'll put in place the tools you need to succeed: natural and paid search engine optimisation, blog & landing pages, online advertising campaigns, marketing tunnels and/or social networks (or community management).
Video shooting and animation
Video is an increasingly popular communication tool for businesses. It is the most effective format for transmitting information per minute.. It allows you to present your products, services and events in an original and captivating way. Our studio will highlight the added value of your industry, communicate the technical specifications of your products clearly and concisely, and illustrate your points of sale at trade fairs or meetings. What's more, it's an effective way of training your sales staff and an essential support for sales representatives, who can use it as a sales aid with a simple link in an e-mail during sales pitches.
The 'wow' factor is guaranteed, not to mention the option of adding virtual reality for the more ambitious.
Each collaboration is a tailor-made experience for the creation of videos, adapted according to needs and budgets. We'll use our skills and technical expertise to create advertising with charm and appeal.
What'zhat's video production studio offers you all the services you need to create quality videos: shooting or filming, virtual reality, editing, post-production and animation. We'll be with you every step of the way, from writing the script to publishing the video on your website or social networks.
We can also help you with the referencing of your videos so that they rank well on viewing platforms such as YouTube.
How can a specialist industrial marketing agency help you with your B-to-B efforts?
An agency specialising in the industry sector, such as construction and public works, knows the specific features of the sector and the pitches you need to put forward in your press relations.
Our creativity is at your service to develop new concepts in your sector. Our mastery of industrial marketing is at the heart of our performance, enabling us to be a force to be reckoned with by creating videos that will advertise your products, combining seduction and innovation.
These are important advantages when targeting key B-to-B accounts.
What'zhat, the communications agency that delivers
And there's no denying it!
Working with companies has taught us one thing: it doesn't matter how, the deliverable has to meet the objectives. This seemingly obvious requirement allows us to read between the lines to assimilate your expectations, your vision, your added value and understand the ins and outs of your industry. It's no surprise that what you get is exactly what you need, right on time, and better. We're all about delivering.
Which brings us to the real deliverance for you, that of those creative tasks you try to cobble together or give to your assistant.
That's how our communications agency will save you time, energy and resources.
And, come to think of it, it makes sense to concentrate on your expertise (you know, the one that makes your company money) and to be supported by innovative professionals with the know-how you lack in-house. Take your media to the next level with your dedicated agency. Websites, PowerPoint presentations, goodies, email signatures, newsletters, business cards, mock-ups or digital platforms... Use all the levers at your disposal to shine with your customers.
What'zhat knows your business and your needs
The companies and sectors we've worked with include energy (distributors & installers), construction, manufacturing and logistics. We understand what's at stake in your sectors and, above all, how best to share innovation, identity, value and the culture of an industry. We know that when you sell to companies, your reputation comes into play.
What's more, potential customers in these markets are generally very well informed about the products and services available. So you need to make sure that your offer is clearly understood and that it stands out from the rest.
What'zhat, your digital partner, will help you refine your brand strategy. Working on your global communications to create a memorable image will resonate with industrial buyers and help you win more business. With our help, you can raise your brand's profile, reach a wider customer base and, ultimately, increase your sales.
And good news! Your What'zhat agency can join your teams and play a key role in your communications strategy.
Focus expertise: Drawing up and printing your annual report
Entrusting the design of your annual review to our communications agency can bring you a number of advantages. We'll save you time, resources and, quite possibly, money. Our team of professionals will create a high-quality digital document with graphics, visuals, icons, illustrations and other content that can be easily understood and appreciated.
The final deliverable will be the source document and a file ready for printing, in accordance with the printers' constraints (bleed, RGB codes, etc.). We'll save you the hassle of page layout and endless discussions with your printer. Our partners appreciate our responsiveness, our technical expertise and the perspective we can bring to the presentation of content.
At What'zhat, we use modern media and printing techniques to create high-quality documents. Our team uses the latest technologies to ensure that all documents meet your industry standards, ethical requirements and desires while being visually appealing. Our agency makes it a point of honour to keep abreast of innovations in printable media so that we can offer you customised communication materials: matt or granulated paper, gilding, on grape must, with or without embossing, selective varnish... The list is constantly expanding.
Focus on expertise: Designing your PowerPoint business presentations
At our agency, we understand the importance of presenting your products and services in an effective and impactful way. Our expertise includes the creation of customised in-house or professional PowerPoint presentations.
They are designed to capture the public's attention by ensuring that all the elements are well thought out and aesthetically pleasing, all with fluid navigation. This communication service uses creative approaches to respond to your problems of summarising your content, your economic data, your strategy, its confidentiality, your brand and the place of the customer. All in a way that allows you to understand the key points quickly and accurately.
We have an in-depth knowledge of industry design presentations with its latest technologies and tools, so you can be sure we're up to date with the ever-changing trends in the sector. Our communications agency understands the importance of delivering a message that has impact, and we strive to create presentations that will leave lasting memories for your readers.
Focus on expertise: Creating animated videos or motion design
Animations have the power to bring ideas to life. These animated videos are a sure-fire way of presenting complex subjects in a simple, familiar format. They will enable you to present unique aspects of your industry and its identity in a short space of time.
They also provide a greater level of engagement and interactivity than words alone, static images or traditional videos can offer. What's more, the illustrations, images, sound effects and other features that can be included make them more attractive and more fun than any other service.
The experience and perception of your culture and your brand image by your audience will be pulled up!
Creating an animated video also saves time compared to shooting a live video or hiring actors.
Visibility, Communication and Marketing, what you need to remember
If you were to take away just one useful thing from this experience of looking for a communications agency, it would be the following list of levers, ranked in order of importance, to work on in order to be visible and attract quality leads:
1. Creation of an attractive, mobile-friendly and SEO-optimised website (what does your customer type into Google to find you?). Next, actions to develop a referencing strategy (Positioning on "long tail" keywords).
2. Creation of promotional material such as leaflets, catalogues, brochures, business presentations, videos, flyers, postcards, etc. Let us advise you.
3. Network! Attend industry events, trade fairs, conventions, conferences with industry professionals; Use direct marketing campaigns; Sponsor an industry association or get involved in community initiatives; Network. Word of mouth will follow.
4. Launch targeted pay-per-click promotional campaigns on search engines such as Google Ads or LinkedIn Ads.
5. Implement an email newsletter strategy to stay close to your community and share your culture.
6. Creating a strong presence on social media platforms: Establish thought leadership through blogs or LinkedIn posts; Create webinars or podcast with relevant speakers covering topics specific to your sector; Leverage LinkedIn to find relevant contacts; Monitor, manage and respond to all online reviews; Participate in online industry forums/discussions.
7. Take advantage of traditional advertising strategies, such as radio and television commercials; Submit press releases on relevant events or company-related news; Post signage in physical locations.
8. Engage in influencer marketing to develop brand awareness.
Our case studies
At What'zhat, we believe in the power of stories to bring people together. We're proud of the work our experts do, so we're delighted to share some of our recent case studies and communications advice with you!
These case studies give you an insight into how we approach each project, communications plan and media advisory. We hope they will inspire you to think about how you can communicate more effectively with your own audience!
They trust us
Manufacturers from all over the world have trusted us to help them shine. Our team has worked with a wide variety of companies in industry, including manufacturing, engineering, power generation, transport and logistics.
We take pride in our work and strive for excellence in every project we undertake.
The Blog
Welcome to the What'zhat blog! Here we share our ideas and expertise on everything to do with communication in the industry.
Whether you're a business owner looking for advice or just curious about how the agency works and what we do, this blog is for you! So grab a cup of coffee and immerse yourself in our blog posts - we hope they'll help you keep up to date with the latest trends!
Drop us a line.
Responsiveness, skills, experience in your industry sector, a strong and professional brand. We've got everything we need to start a prolific and beneficial partnership.
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A great team with some very creative people.
Their designs are magnificent and perfectly executed.
Don't hesitate to call on them! 