Agricultural Communication
Highlighting Cozy Tea Production
Cozy Tea, the largest tea producer in Vietnam, wanted to strengthen its agricultural communication to develop its presence in domestic and international markets. Thanks to a new factory equipped with high-performance machines, the company can now package its products quickly and innovatively. It also wanted to present this development through a promotional video and a dedicated website, in order to inform partners and consumers about its production capacities.
A Video Shoot Between Fields and Factory
To illustrate the production chain, we have produced a filming on several sites:
- In the fields, to capture the tea leaf harvest using aerial and immersive shots, highlighting the agricultural dimension of the project.
- At the factory, to show the machines and workers at work, highlighting the efficiency of the new tools. Close-ups in 4K present the details of the transformation process.
- In the laboratory, where the mixtures and tests are carried out. Macro images allow you to visualize the precision and quality of each step.
A Simple and Effective Website to Reach a Wide Audience
With a view to developing transparent and attractive agricultural communication, Cozy Tea wanted a clear website, faithful to its brand image and understandable by the greatest number. The promotional video occupies a central place, highlighting the company's know-how and its commitment to the continuous improvement of its processes.
The site also lists all the tea ranges offered: “Orthodox”, “Oolong”, as well as the classic black and green teas. This presentation guides visitors in their choice and allows them to discover the variety of flavors, reflecting Cozy Tea’s expertise in quality agricultural production. In addition to stimulating sales, this platform constitutes a privileged showcase of Vietnamese agriculture and the potential for innovation present in the tea industry.
