Healthcare Fair Booth Ideas
Booth stand, Standee and derivative products for seminars
Pierre Fabre is a French pharmaceutical and dermo-cosmetic group.
As a healthcare professional, they regularly attend trade fairs and conferences where they have a stand in which they present their new products.
Make a Difference with an Impactful Event Stand
In the world of seminars and conferences, standing out from the crowd is essential to attract the attention of visitors and professionals. For the pharmaceutical and dermo-cosmetic group Pierre Fabre, the goal was to make an impression on its stand, dedicated to its Oral Care product range.
The idea? Designing a giant tooth measuring over a meter, an immediate symbol of its expertise. This type of thematic booth not only creates a “wow” effect, but also tells a story around the brand and its products. By using 3D manufacturing, the team brought to life a piece that is both imposing and portable, adapted to the logistical constraints inherent in international events.
Result : a stand that arouses curiosity, encourages discussion and reinforces the credibility of the brand among conference attendees.
Explore our achievements in images to find the creative spark that will make all the difference at your next trade show.
Combining Innovation and Practicality: The Giant Tooth in 3D Printing
Pierre Fabre wanted a high-impact visual element that could symbolise its range of oral care products. 3D printing perfectly meets these requirements: it allows for complex shapes and custom designs. The tooth was thus designed to be removable, making it easier to transport by plane without compromising strength or aesthetics.
This innovative approach is particularly appealing in the context of pharmaceutical trade fairs where competition is tough. While some stands rely on traditional screens or panels, the 3D sculpture immediately catches the eye. This is a major asset for anchoring the brand image in the minds of visitors, while highlighting the quality and the know-how Oral Care products.
Complete Visibility: Polos, Kakemonos and POS for Consistent Branding
To strengthen the brand's presence and harmonize the overall design of the stand, Pierre Fabre relied on custom polo shirts for his team. Their colors and logo recalled the giant tooth, ensuring total visual consistency between the communication media and the brand representatives.
Besides these clothes, other elements, such as standees, kakemonos and POS displays, allow you to present more information on the products, to offer a clear display space and to guide visitors around the stand. By combining supports print effective and a flagship visual (the famous tooth), Pierre Fabre ensures a strong imprint and reaffirms its status as a committed health professional. This strategy is essential for a stand not to go unnoticed, guaranteeing a return on investment optimal during events and trade fairs.