Beverage Marketing Corporation

Champagne Allouchery & Hennequière is a duo of champagne producers whose ambition was to conquer the South-East Asian markets. With this in mind, we designed promotional videos and managed all their Champagne communications in order to promote their brand image and expertise.

Creating Promotional Videos: Luxury and Refinement

To accompany each castle, we have adopted two distinct artistic approaches:

1. Château Hennequière : A more luxurious, sparkling and elegant image, reflecting the festive spirit often associated with top-of-the-range champagne.
2. Château Allouchery : A refined, musical style, highlighting the finesse of their cuvées and the harmony that characterises their production.

The video shoot took place in a carefully designed environment, using art direction to bring out the characteristics of each brand: colours, atmosphere, staging of the bottles, and so on.

Presence at trade fairs in South-East Asia

As part of their expansion into new markets, we also accompanied Allouchery & Hennequière to the Eurosphere Tradeshow in Ho Chi Minh City. While there, we :

Provided media coverage to raise their profile in the Asian wine and spirits sector.

Captured images and videos to be used in their subsequent communication materials.

Advised the teams on how to promote their champagnes, whether through stands, brochures or product launch events.

The Essence of Successful Champagne Communication

For champagne brands, communication must reflect heritage, terroir and quality. From promotional videos to trade show appearances, every detail counts in conveying the festive, upmarket atmosphere that surrounds this exceptional product.

Thanks to a personalised approach, our communication strategies have enabled Hennequière and Allouchery to :

• Strengthen their brand image in demanding markets.
• Develop a visual and narrative approach adapted to the local culture.
• Attract new partners and customers through careful, consistent marketing.

The success of this Champagne communication is measured both by the growing reputation of these houses and by the satisfaction of a public seduced by luxurious visuals and an authentic showcasing of their expertise.