Pharmaceutical Packaging Box Design

Pharmaceutical Packaging: A Strategic Challenge for International Markets

Pharmaceutical packaging is much more than just a container: it is a guarantee of reliability and a key element in establishing a laboratory's brand image. In a sector as regulated and competitive as pharmacy, every detail must be carefully studied in order to meet legal requirements, guarantee patient safety and convey the credibility of the company. When the Servier group decided to launch its compression stockings in Asia, it was essential to create packaging that was informative, functional and culturally appropriate.

Servier, a Pharmaceutical Group with Global Reach

Founded in 1954, Servier is present in 150 countries and employs nearly 22,000 people. This international scope gives it a special responsibility: adapting its communication media and packaging to local specificities. For this range of compression stockings intended for Asian markets, Servier contacted us to benefit from our knowledge of the region and integrate communication elements in line with the expectations of patients and healthcare professionals on site.

Creation of the Template and User Manual

As part of this project, our team first worked on the layout of the user manual, ensuring that Servier's visual style was respected while adding the necessary adaptations for an Asian audience. Then we developed the pattern for the new packaging : a template ready to be printed in series, in line with the laboratory's brand image and local legal requirements. Thus, Servier can deploy its products in Asia with packaging that guarantees information, compliance and visual identity, ensuring optimal visibility in a highly competitive market.