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Develop your website with WordPress

The benefits of WordPress for e-commerce

Have you just started out as an entrepreneur or are you fed up with your ageing websites that are no longer really operational? Or maybe you want to create a website with online payment and your own turnkey online shop?

And ideally with great visibility: SEO Friendly URL, XML sitemap, Robots.txt, Responsive design, page load time, minified CSS, and JavaScript can be a puzzle to manage. Developing your website with us through WordPress is perhaps THE ideal solution.

In just a few years, WordPress has become the most widely used website development platform, with 43% of websites active in 2022.

The strengths of this solution are:

  • A huge community and frequent updates,
  • A library of available programs (plugins) that cover most needs,
  • Its user-friendliness, which will enable you to add or modify new content on your own.
Thanks to this technological advantage, we can offer you a website:
1 – Cheap

We distinguish three types of sites: “Showcase”: a page with a drop-down menu; “Business”: your company, your expertise and your articles and “E-Commerce”: your digital store. The first prices start below $1000.

2 – Trendy

With the help of our team of expert designers in user experience (Ux) and user interface (Ui). Your site will be in keeping with your brand image and personal tastes. The interface is fully adapted for tablets and mobile phones (responsive).

3 – Well referenced

We're here to help you write your content and choose your media, using our copywriters and professional image banks. This way, you'll be visible locally on search engines and noticed by your users.

4 – Performing

Thanks to our partner specialized in WordPress hosting, Amazon Web Services (AWS), we offer optimal performance and unique functionalities. This is a much sought after criterion to improve your organic referencing (SEO).
Test the performance of my site →

Integration of Payment Methods on Your Website 💳🌐

To offer a complete and efficient service, integrating a payment method into your online shop is essential. Whether you have an e-commerce site or simply want to allow your customers to pay online for your services, we're here to help you every step of the way.

Why Choose Our Solutions? 🤔

We'll help you choose the payment solution best suited to your needs, taking into account fees, ease of use and compatibility with your merchant site. Whether it's to accept online payment by credit card, via PayPal, or other solutions such as Apple Pay and Google Pay, we'll ensure that the integration complies with the most stringent security standards, including SCA (Strong customer authentication) verification and PCI-DSS compliance.

Our Process 🛠️

Our services ensure smooth and secure integration. We take care of everything:

  1. Initial setting
  2. Test and Validation Mode
  3. Connecting and going online

Focus on Your Activity 🚀

By working with us, you will benefit from a secure configuration, simplified payment management (shop purchase, distance selling, type of charge, etc.) and automated notifications to monitor transactions in real time (pending, response from merchants or service providers, shipping charges, etc.).

As a result, distance selling will become a pleasant burden to manage on a daily basis, which is normal. Managing your shop, your stock, finding a supplier, keeping a budget or even improving the writing on a web page are already restrictive enough.

Today's entrepreneurs want only one thing: to be able to concentrate on what they do best: running their business and satisfying their customers.

Optimising your website for e-commerce

Optimising your website for eCommerce is crucial to ensuring an engaging user experience and secure online sales. At What'zhat, we use cutting-edge technologies to improve the performance of your website tailored to your payment solutions. This includes page load acceleration, image optimisation, and the implementation of minified CSS and JavaScript. 🚀

For example, a study has shown that 40 % of Internet users abandon a page that takes more than 3 seconds to load. By optimising loading times through the reduction of CSS and JavaScript files, you not only improve the user experience but also your search engine ranking.

We also make sure that your online shop is fully responsive, ensuring a perfect experience on all devices, from desktops to smartphones. With an adaptive design, your online shop will attract more visitors, keep them coming back and therefore generate more sales.

What's more, we integrate advanced analytics tools to track visitor behaviour and adjust strategies accordingly. 📊

Our creative process

1 – Configuration

Creating your dedicated server, setting up the WordPress environment and choosing your theme to match your branding.

2 – Design

Using our software, which is accessible to everyone online (Adobe XD or Figma), we create and discuss the content and design of your website.

3 – Development

Once the mock-up is complete, the IT development sprint begins, following the specifications of the online model and a few customised adjustments.

4 – Launch

Once completed, we assist you with the official launch of your website and its operational monitoring: statistics, functional and security updates.

Some of our projects

Aware24, international assistance

Backed by a local partnership agreement, Aware24 has established itself in the field of international assistance. In partnership with insurance companies, they provide care and assistance throughout Asia. They needed complete branding: a logo, a graphic charter, business cards, an email signature, a calendar and, of course, a website.

This "business" type site is the service that all medium-sized and large companies need in order to raise their profile, inform their customers and convey their brand image:

  • A detailed explanation of who they are and their added value
  • The presentation of their network and their methods
  • A News section to attract organic traffic
  • A contact page continuously visible

Development duration: 6 weeks
Live preview: aware24.asia

Contact us!

JVP's living room, window onto Julie's world

Julie is a blogger who loves travelling and sharing her experiences. She had been running a website for some time, updating it herself, until the performance and traffic levels meant that she could no longer guarantee her users the best possible experience.

We were able to provide her with a modern, fluid website. As she was used to updating her site, we offered her a tutorial so that she could upload new articles herself and respond to comments from her followers.

Development duration: 4 weeks

Contact us!

The Lebanese gourmet, fine and fast food

Le Gourmet Libanais is a restaurant opening in March 2019 in Avignon. As a new restaurant, their communication needs were complete: logo, menus, flyers, signage, a kakemono for the opening and a website. The web requirement was for a 'One Page' type site, which has the advantage of being clear, simple and effective. In just one scroll on your phone or computer, you can access the menu, the address or telephone number for ordering and, of course, a word from the chef.

With time and their growing success, the site has evolved to become more complex and reflect the expansion of their offer, notably with the addition of a catering service and a gateway to their social networks has been created.

Good tasting.

Development duration: 3 weeks
Live preview: legourmetlibanais.com

Contact us!

The Importance of Maintenance for Your Website 🔄

Security: A Pillar for Online Payments

At a time when cyber attacks are becoming more and more frequent, the security of your website should never be neglected. Particularly for an e-commerce site with online payment, the protection of customer data, such as credit card details, is crucial. An online breach can lead not only to financial loss, but also to a loss of confidence on the part of your customers.

A common example: suppose your site uses an online payment plugin. Without regular updates, this plugin could become vulnerable to attack. The latest updates, often provided to close security loopholes, ensure that your credit card payment transactions remain protected.

In this area, it's best to be zealous rather than creating a bad buzz. Your online payment solution providers must be carefully chosen, even if it means increasing your costs a little.

Compatibility and New Features: Always up to date

Updates also ensure that your e-commerce site remains compatible with the latest technologies, APIs and payment methods, such as the integration of new payment methods like Google Pay, Paypal or monthly payment solutions.

Without it, your website could quickly become obsolete and provide a poor experience for your users.

Strategies to increase sales on your e-commerce site

To maximise sales on your e-commerce site, it's essential to adopt targeted strategies that convert visitors into buyers. We design optimised customer journeys, minimising the steps required to move from product discovery to payment. This includes implementing detailed product descriptions, reassurance, attractive visuals, positive reviews and simplified checkout processes. All this contributes to the credibility of your online shop. 🛒

We also offer operational marketing strategies, such as remarketing campaigns and seasonal promotions (newsletter activity or online promotion on your social networks), to encourage customers to come back and buy. Adding features such as personalised recommendations can also play an important role in increasing trust and encouraging sales.

Finally, we ensure that your user's preferred online payment method, such as bank cards via Stripe and PayPal, is available at a low cost. 🔒

Choosing the right service provider for your online sales platform 🛍️

Expertise in e-commerce development

A good e-commerce service provider has expertise in the development and design of websites specialising in ecommerce. When it comes to setting up a specific payment method for your visitors, you need to work with a partner who understands how the different online payment platforms (such as Stripe, PayPal and Apple Pay) work and the subtleties of each, as well as the security standards to be met, such as PCI-DSS.

✨ Example in practice: During the development of a site for an online e-shop, we helped a client integrate several payment methods, such as bank cards, and a payment gateway adapted to international sales. Thanks to our expertise, we were able to reduce the e-shop basket abandonment rate by facilitating payments for their customers in several currencies.

Maintenance and Monitoring: Ensuring Continuity

The role of a service provider does not end with the creation of the e-commerce platform. Ongoing maintenance is essential to guarantee the stability and security of your site. A good service provider will offer you regular monitoring, scheduled updates and the correction of any bugs or errors that may occur after launch. This will ensure that your online shop is always up to date. We can also help you update your pages, descriptions or restaurant menu.

✨ Case in point: For another project, after the online shop was up and running, we continued to provide comprehensive monitoring. This included regular payment checks to ensure that every transaction went through smoothly, at minimum cost, and that the latest versions were correctly applied.

Adaptability to Specific Needs

Each e-commerce site has its own requirements depending on the type of products or services it sells. A service provider must therefore be able to adapt the e-commerce platform to the company's specific needs. This can include adding specific modules to manage remote sales, complex integrations with CRM systems or creating a multiple payment gateway.

✨ Case in point: One of our customers, an online shop specialising in hair colouring products, needed seamless integration with an external stock management platform. In addition to integrating payment methods, we adapted the website to automate real-time stock updates.

Working with an experienced service provider not only guarantees you a high-performance e-commerce site from the outset, but also ongoing maintenance and an optimal payment system tailored to your business. The right choice of service provider will enable you to adapt your platform to technological developments and the specific needs of your customers, guaranteeing the long-term growth of your online shop. 🎯

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