Designing a new product is a good thing, but designing it well is even better! Therefore, taking time to build your new offering is essential to offer your customers the most relevant product for a successful launch.
Knowing your customer is crucial
First of all, let’s talk persona.
The persona is the representation of your ideal customer. In any marketing activities, you have to bear in mind who he is and use it to stay relevant to save time and pilot your future actions whether for product development, communication content, choosing the right communication medium… So why being customer-centric? Quite simply because he is your mainspring: without any customers, you cannot do any business, and even if marketing can sometimes come from intuition, it is above knowing your client to address him a convincing but fair speech and offer. So spending a little of your time to get to know your persona doesn’t seem completely useless!
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