Expertise
Developing your business
New to business?
Do you want to launch your own brand and are you ready to embark on an entrepreneurial journey?
Or have you already started and are finally ready to strengthen your brand image?
LET’S FACE IT
Launching and developing your own business takes a lot of effort. Especially in the early days, it can feel like you're wearing all the hats at once: lots of tasks to perform, lots of areas in which you need to be an expert, and above all lots of skills that you haven't yet mastered with little advice.
That's where we come in to make things easier for you.
Whatever creative talent you need to develop your business, your website or if you simply want to (re)position your company's current communications - you've come to the right page!
In three words, What Z':
Heedful
Our team is always ready to exploit its full creative potential. Whatever you need, we'll create exclusive products specially designed for you.
Affordable
Price is important to you, and so it is to us.
We want to offer you high standards at an accessible prices.
Always ready to listen
We are your guides who not only show you the way, but also listen to your concerns and bring your ideas to life.
We're off!
Are you at the beginning of the journey to becoming a successful entrepreneur?
OR
Already started this exciting adventure and halfway being the king of the entrepreneurship jungle?
The adventure begins
This is Zhat, passionate, optimistic, but naked. His mind is full of interesting ideas that he believes will benefit the future of the world. Once he's selected the most valuable one, he's ready to launch his entrepreneurial career and become king of the jungle!
The first question is always the same: "WHERE DO I START? The answer is certainly overwhelming, but it's also the most important question - the one that allows you to create a fundamental foundation on which you can build your future. How do you develop your business, what are the steps to success?
Is this what you're looking for? Then take a look at our "ADVENTURER" pack.
Make your classes!
Zhat has got through the start-up and the initial trials, and now he's asking himself what's next? What can he do to develop his business?
He's in contact with several potential clients and has already sold some services, but that's not all. He needs to make more profit and reach more people in wider circles. It's time for him to find the identity that fits his business and meets his objectives.
Doesn't that sound too complicated? But as Zhat is still in the early stages of his business, he has other tasks to attend to, such as developing his network, rolling out new features and selling his products. And by the way, creativity is not his most famous professional trait...
That's why we offer you the "GEAR UP" pack: we create your identity and distribute it online.
King of the jungle
It now seems that Zhat has everything he needs to survive in the jungle and develop his business - at least for the time being. His turnover is growing, he's applying the rules and strategies to achieve his goals and he's even thinking about his first job.
But in the long term, is that enough? Isn't there still room for improvement, or is it possible to perform even better?
What's more, in the future he will face new challenges, such as consolidating the loyalty of his customer base and growing his market internationally. Last but not least, Zhat wants a company where he can concentrate on his strengths and have the time to explore new opportunities.
That's what our "KING OF THE JUNGLE" pack allows you to do.
Your trusted partner
The journey may be tough, but it'll be a lot easier with us.
Zhat has made it to the top of the food chain, so do the same and benefit from our help to develop your business and tons of advice on how to find new customers!
Our packs are :
✔️ Service packages tailored to each stage of your journey
✔️ Accessible to everyone
And, of course, our support is guaranteed: we carefully select the customers and projects we commit to. If we choose you, it's because we believe in your success.
Together we'll set your company's objectives, put in place customer strategies, take part in promoting your products in your market and plan the actions that will ensure the development and management of your Internet blog.
Our creation process
Don't limit your potential for exceptional achievement by wasting your time on tasks that require unnecessary effort. Let other people do it for you.
Hire us today! Our creative minds are just a click away!
Our packs
ADVENTURER
✅ Audit of your communication
✅ Feedback and marketing tips
✅ Competitive assessment
✅ Commercial presentation (up to 11 slides)
✅ Business card design
599€
GEAR UP
✅ Competitive benchmarking
✅ 2 mood board concept
✅ 3 "Smart Design" logo proposals
✅ Graphic charter and good communication practices
✅ Social network design and tips (profile and cover photos)
✅ Post templates ©Canva (up to 20)
1799€
KING OF THE JUNGLE
✅ Competitive benchmarking
✅ Website theme mood board
✅ Ux/Ui: Online digital mock-up (up to 6 pages)
✅ IT: Web integration
✅ Guide to best practice in digital communication
✅ Hosting and maintenance
2799€
From Local Enterprise to Digital Enterprise 🌍
To help you grow your business, we've put together some key tips to help you take your business to the next level - without spending a fortune (in fact, it's free 😊)! By the way, you can also find advice on growing your business from organisations like the CCI, the support will depend on your business sector.
In this series, you'll discover how to strengthen your online presence, optimise your actions on social networks, and use tools like inbound marketing to attract your customers naturally. Whether you're looking to increase your sales or simply get the word out about your business, our tips are designed to provide you with quick and lasting growth opportunities - the Quick Wins. We've even categorised them by level: Adventurer - Gear Up - King of the Jungle, to help you see where you stand in relation to your business.
Ready to take the reins and make your vision a reality? Follow our advice and tried-and-tested methods to maximise every stage of your entrepreneurial journey. It's going to be dense, it's going to be concrete, you might not be able to remember... but hey, nothing to worry about, What'zhat will be there for you ❤️
The mission: Go beyond the local to reach the global
1 - Open Your Business to the World, 24/7! 🌐 (Adventurer)
For many entrepreneurs, the idea of growing from a small neighbourhood business to a visible online enterprise can seem ambitious. You may already have loyal local customers, but imagine if your business could reach new markets? Going digital is a bit like opening a second shop... except this one is open 24/7 to anyone with a smartphone!
- Quick Win: Create your online shop window with Google My BusinessAn easy and free way to get started is to open a Google My Business listing. In just a few clicks, your business will be visible to anyone looking for your services in your area. Did you know that optimised listings attract 70% more clicks? Add your opening hours, a little captivating text, and encourage your customers to leave reviews: over 90% of consumers trust online recommendations!
- Personal experience: watching your restaurant grow onlineMany small businesses are surprised to discover that their first online customer is sometimes just a few streets away. Take the example of a restaurant owner we're working with who has set up a website to offer takeaway meals. What was the result? In three months, he saw a 30% increase in his turnover thanks to online orders.
And with platforms like Wix or Durable with artificial intelligence, you can easily get started too! 🚀
2 - Vision, the pillar of success and growth 🚀 (Gear up)
Having a strong vision is what enables entrepreneurs to stand out from the crowd and withstand everyday challenges. Take Elon Musk, for example: his bold vision of colonising Mars isn't just a crazy idea, it's a goal that motivates his teams, inspires his customers and gives clear direction to every decision he makes. As an entrepreneur, having a vision for your business - even an ambitious one! - can attract the right customers and unite your employees around a common goal.
- Quick Win: Try to define in one sentence what really motivates your business, beyond profit. Perhaps you want to offer quality products, make life easier for your customers or contribute to a more sustainable world. A clear vision helps guide every decision, from the development of new services to your marketing strategy.
3 - Harness the Power of the Mouth 👂 (Gear up)
Word of mouth remains one of the best levers for attracting customers. With modern tools like Google, you can turn local recommendations into an effective and credible online presence. Creating and optimising your GMB profile will not only improve your ranking in search engine results, it will also help you build trust with potential new customers through reviews.
- Tips: Encourage your customers to share their opinion by offering them a little extra attention, a gift or an additional service. A post-purchase email or a simple reminder on social networks tagging your customer can boost positive testimonials, improving your conversion rate.
Did you know that businesses with many positive reviews attract an average of 45 % more clicks? The more detailed and authentic your reviews are, the higher your conversion rate.
4 - Staying Connected to Your Customers : People at the Heart of Your Success ❤️ (King of the Jungle)
Although digital opens up incredible opportunities, the human element remains at the heart of any successful business. Think of companies like Zappos, which have built their reputation on exceptional customer service. Tony Hsieh, their founder, firmly believed that every interaction with a customer was an opportunity to strengthen the relationship and build loyalty for life.
- Quick Win: Send a personalised e-mail or thank-you message after every sale. Sometimes a simple gesture changes everything and creates a lasting impression, increasing the chances that your new customers will come back or recommend you. This genuine "word of mouth" can become one of the most powerful growth levers in your market.
5 - Structuring a business plan to conquer new markets 📝 (King of the Jungle)
Creating a solid business plan is a step that is often neglected by many entrepreneurs, even though it is in fact a cornerstone of business development. A good business plan is not just about finances: it also encompasses your commercial strategy, customer management, short- and long-term objectives, and a schedule of concrete actions. This plan becomes your compass, guiding every step you take towards new markets.
- Quick Win: When drawing up your plan, start by identifying your target customer base and the main markets where you want to expand your business. This simple implementation exercise can boost your sales growth by attracting new customers with a clear, tailored strategy.
6 - Daring to innovate: thinking outside the box 💡(King of the Jungle)
Innovation isn't just about cutting-edge technology; it's about finding new solutions to meet customers' needs. The creation of a company like Airbnb has transformed the accommodation industry by allowing anyone to rent out their flat, completely changing the game in an established sector. As a business owner, always consider original solutions, even for the simplest tasks.
- Quick Win: Get your team together (or take a moment to think on your own) and brainstorm ideas that could evolve your current methods. Perhaps your business plan could benefit from a new approach or you could offer complementary services to your existing customers. Sometimes you just need to look at your business with fresh eyes to spot opportunities for growth.
Optimise your business for lasting success 🚀
1 - Save time, save money: optimising your business (Gear Up)
In a small business, every minute and every euro counts. Optimising means giving yourself the means to succeed faster and with greater peace of mind. Imagine automated tasks so you don't have to answer repetitive questions, or automatic reminders so you don't forget a client appointment. Optimisation is the art of freeing yourself from the superfluous so that you can concentrate on what makes you grow.
- Quick Win: Automate your emails to stay connectedIf you haven't yet tried out email automation platforms, now's the time! With tools like Mailchimp or SendinBlue, you can programme email sequences that will reinforce your customers' loyalty and even remind them that you exist. The best part? Customers who receive regular emails spend on average 138% more than others.
2 - Gain Visibility by Optimising Your Website 💻 (Adventurer)
The website is often the first impression a potential customer will have of your business. A well-structured, professionally designed and SEO-optimised website will increase your ranking in search engines and improve your conversion rate. Optimisation involves elements such as loading speed, fluid navigation and quality content.
- Quick Win: Use features like Google PageSpeed Insights to analyse your site's performance and identify simple improvements. Fast, easy-to-navigate pages retain visitors for longer, maximising the chances of conversion.
3 - Attracting and retaining customers through inbound marketing 📈 (Adventurer)
Leverage: Let customers come to you naturally
Rather than chasing after customers to develop your business, why not give them a good reason to come to you in the first place? That's the idea behind inbound marketing: to provide useful, informative and even entertaining content, so that they naturally choose your company. Blog posts, guides or even a comprehensive FAQ help your customers find answers and familiarise themselves with your expertise. Every piece of content is designed to meet your customers' needs and turn them into loyal ambassadors for your company.
- Quick Win: Create an FAQ on your websiteSmall businesses can do wonders by answering the most frequently asked questions. Why should you do this? Because it shows visitors that you're listening to them and that you understand their needs. A good FAQ can also improve your SEO, making your site more visible on search engines.
- Insight: the return on investment of inbound marketingInbound marketing may take time, but it pays off. On average, companies that use this strategy generate 3x as many leads as those that don't, at a cost of 60% less. By sharing your knowledge and offering value even before the sale, you gain the trust and loyalty of your customers.
4 - Boost your presence on Social Networks 🖥️ (Gear Up)
Being wherever your customers are - that's the concept.
Social networks have become a natural extension of our daily lives. Today, potential customers often consult Instagram or Facebook to judge the quality of a company before they even call. Having an active profile on the networks is almost like opening a virtual "showroom" to present your business and your values.
- Quick Win: Use Canva to create striking visualsYou don't have to be a design pro to attract attention. With Canva, you can create beautiful visuals for your networks in just a few minutes. And if you're short of inspiration, remember: publications that show a company behind the scenes generate 70% more interactions. Share the little stories that make all the difference: a coffee shared with a customer, a new product arrival, or even an anecdote from your day.
- Fun Fact: hashtags can double your visibility! Studies show that posts with 1 to 5 effective hashtags are seen by twice as many people. Try out a few related to your sector (e.g. 1TP5Localartisan 1TP5Freshproducts), and watch the reach of your publication increase.
5 - Manage Your Customer Database Efficiently 📊 (King of the Jungle)
Managing your customer database effectively is essential to the growth of your business. By centralising information, you can improve the quality of your management and offer better follow-up, while identifying opportunities to build customer loyalty. A well-organised database also makes it easier to analyse buying behaviour, helping you to tailor your strategy to your customers' specific needs.
- Quick Win: If you're just starting out, a simple Excel file can be used as a database. Enter your customers' contacts, preferences and purchase history. In this way, you'll create a solid foundation for developing your business without needing a complex tool that you can reuse in other tools.Our favourite free choice : Hubspot CRM
6 - Improve your company's management and profitability using KPIs 💼 (King of the Jungle)
Managing a business effectively is crucial to ensuring sustainable profitability. Optimising processes, improving the customer experience and monitoring results using performance indicators (KPIs) are effective levers for developing your business without increasing your costs. Everyone can achieve success, but you need to choose the right criteria and monitor them carefully. On Time Delivery (OTD), Right First Time (RFT), Bounce Rate, Visibility, Sales or Net Revenue targets - everything can be quantified and optimised.
- Quick Win: Prioritise the KPIs that are right for your businessIt's tempting to track a large number of indicators, but choosing specific KPIs that are aligned with your objectives is the key to making informed decisions. For example, if your priority is customer satisfaction, regularly measure the Net Promoter Score (NPS) and the loyalty rate to guide your strategy.
- Statistics: the potential of optimisation for a sustainable businessAccording to a McKinsey study, small businesses that monitor and optimise their KPIs increase their chances of doubling their turnover by 50 % in three years. That's huge! Sometimes, the simple fact of discussing priority criteria allows you to structure your priorities, which makes the difference between a stable business and a growing one.
7 - Learning Chess: The Secret to Always Growing Your Business 🔄 (Adventurer)
Exceptional entrepreneurs know that failure is an essential part of the journey. Steve Jobs was ousted from his own company, Apple, before coming back and turning it into the global icon we know today. Failure is not an end in itself, it's often the beginning of something new. By adopting a resilience mentality and making the most of every difficulty you encounter, you can really develop your business.
- Inspirational tip: Write down the lessons of each failure. Perhaps a product launch that didn't work or a marketing campaign that didn't achieve its objectives. By learning from these experiences, you gain expertise and strengthen your business.
Our case studies
Discover our successes in branding to develop your business through our case studies.
Each project demonstrates how our expertise has helped our clients stand out, gain notoriety and build customer loyalty.
Explore our portfolio to see the impact of good branding on various industries.
Request your free audit for a personalised quote
Not sure what stage you're at? Ask us for our advice!
Do you feel that something is missing or are you looking for a specific solution?
Tell us how you'd like to personalise your pack: choose how you'd like to engage with What'zhat, and together we'll think outside the box to meet your needs even better.
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Ready to boost your business with us?
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A great team with some very creative people.
Their designs are magnificent and perfectly executed.
Don't hesitate to call on them! 