Design Agency Pitch Deck
Baulders is a company in a development phase which wanted both to harmonise its brand image and prepare a pitch deck to raise funds. The challenge was twofold: to clarify the visual identity for all employees and partners, while creating an impactful presentation for investors. Our team therefore worked on two fronts: the creation of an exhaustive graphic charter and the layout of a pitch deck capable of summarising a complex concept in just a few slides.
Harmonising the Brand: The Importance of a Graphic Charter
To avoid any inconsistencies when several people are involved in communications, it is crucial to define a reference document, often called a brand book. In the case of Baulders, we drew up a graphic charter bringing together :
- Colours : Main palette and variants
- Typography : Choice of fonts for print, web and internal documents
- Logo : Rules for use, colour, black & white versions, variations
- Pictograms and Icons : Unified style to reinforce identity
- Visual Style : Guidelines for atmosphere, illustration and visuals
Thanks to this guide, every employee or agency involved in Baulders' future communications can work on a common, consistent and professional basis. The scope of this charter will vary according to the sector or the way in which the company communicates. A digital start-up will need a more detailed document than a local craftsman, for example.
Business Presentation Design: A Persuasive Pitch Deck
Beyond the visual aspect, preparing the pitch deck requires effective communication of the Baulders concept.
Working closely with the in-house team, we :
- Identified key messages The project's strengths, value proposition and profitability prospects.
- Reduces complexity : Through the use of icons, graphics and illustrations, we have presented a sometimes technical or innovative subject in a more accessible way.
- Respecting a slide limit To keep investors' attention, the pitch deck had to be concise and include as much relevant information as possible.
The impact of a polished presentation is often decisive for the success of a fund-raising operation. Experience shows that a pitch deck that is consistent with the company's visual identity and clear in its delivery makes all the difference when it comes to convincing investors.
The result is clear, as is the difference between the sums raised with and without design assistance.
The Result: A Consistent Brand Image and Seduced Investors
Thanks to our Design Agency, Baulders now has a solid graphic charter that unites all its communications and an effective pitch deck for presenting its project to financial partners. This in-depth work on aesthetics and readability often proves decisive in raising substantial funds, as demonstrated by the difference between an amateur presentation and a professional pitch deck. Baulders is a perfect illustration of the idea that a harmonious visual identity, combined with clear communication, can accelerate a company's growth and open up new development opportunities.