Outdoor Design & Living
Eden Color, the Supplier of Garden Products and Innovative Dyes
Eden Color is a supplier of garden products and colourants for plants, roads and water. When the company acquired Tendance'Herb, we were given the opportunity to create their new brand image, including the design of their website and the production of digital and printed materials. Whether it's tools for horticulture, colourants to embellish your outdoors or paints adapted to urban spaces, Eden Color is a key reference for innovative projects in garden products.
A Website Developed in Several Stages
Le development from website of Eden Color followed a well-established process:
- Fixed Graphic Charter : After defining the visual identity (colours, typography, icons), we validated the guidelines to be followed.
- Digital mock-up : We then designed a model that took account of the user experience (Ux) theory choice of sections, positioning of visuals and drafting of presentation texts.
- Development phase : Once the mock-up had been validated, the technical team developed the site's functionalities, taking into account best practice in security, performance and responsive design.
- Testing and optimisation : Final check of the site (loading speed, mobile compatibility, content integration) to ensure the best possible experience for visitors.
A colourful, plant-based logo and business cards
To represent Eden Color and its world of garden products and dyes, we opted for a logo that was both colourful and plant-based. The creative process included :
Business Card variations Adapting the charter to practical media (business cards, institutional documents) to maintain graphic consistency.
- Market Research : Understand how users interact with suppliers of dyes and horticultural products.
- Moodboards : Establish the desired artistic direction (choice of colour palettes, style of icons, general atmosphere).
- Logo concepts : Create several proposals, all in line with the brand's desired identity.
Graphic charter: The Communication Guide
Finally, we have compiled all these visual rules into a detailed graphic charter. A veritable compass for the brand's future communications, it describes :
- Official typefaces
- Versions of the logo (white, colour, black)
- Rules for use and contraindications (do's & don'ts)
- Examples of page layouts for print and digital media
Thanks to this document, marketing teams, business developers and community managers can create coherent media, boost brand awareness and highlight Eden Color's expertise in the world of garden products and innovative dyes.
