Eden Color

Client: Eden Color
Link: edencolor.com
Date: August 2020

Eden Color is a supplier of colourants for plants, roads and water.

After taking over Tendance'Herb, we created their brand image, website and digital and print versions.

Website development takes place in several stages: once the graphic charter has been finalised, we start with a digital mock-up in which we define all the sections, images and texts, taking into account the theory of user experience (Ux). Once this has been validated, we can start the development phase. Next, we'll start the responsive, security and performance tests.

Logo & Business cards

For the logo design, we chose something colourful and plant-based. The creative process involves several stages. First we start with market research to find out how users are used to interacting with these suppliers. Then, based on this research and the direction you want your brand to take, we create moodboards on the artistic direction we're going to take. And finally we can start on the logo concepts, the business cards will be graphic variations of the previous stages.

Graphic charter

Following this work, we are publishing the project's graphic charter, which will serve as the basis for all future communications on the project.

It summarises the do's and don'ts of brand communication. It covers the brand's typography, icons and how to use the logo in white, colour and black. It also includes examples of communications, posts, work done in the past and anything else that might help the future players in the project: marketing team, business developers, community managers and directors.