Sơn Trà, Vietnamese tea brand
History of the brand
"Sơn Trà is an authentic Vietnamese mountain tea. Its founders are launching two types of tea: lotus and ginger. We thought about how to retain the meticulous, traditional aspects of tea harvesting. We chose to use a historic Vietnamese motif for each flavour. We've linked the colours of the packaging to the flavour of each tea. This means warm colours for pink ginger and cool colours for blue lotus. Then we added a golden tone to express the elegance and refinement of 'Sơn Trà' tea. In the logo, we drew a typical Vietnamese teapot, through a handmade drawing we bring out the human side. The chosen font reinforces the Asian spirit. All these elements are there to express the traditional codes of Vietnamese tea.
Designs and packaging
Following the creation of the 'Son Tra' logo, we created the packaging for the tea caddy and tea bag with the same motif. Easily identifiable, these boxes will add a touch of colour to your shelf and your cup! This design concept is very useful if you want to have a series of products. You can add new ones for each collection, or create a limited edition for the New Year, for example. You can create many variations with the shapes and colours of the pattern. The options are endless!
If you want to know a little more about branding, it's over here!
Social networks
Our Whatz'hat design agency can help you create and manage your social networks. For "Sơn Trà", we designed a launch image pack for their Facebook page. The covers and messages are used to animate their community, they can re-use them at any time and/or ask us for new ones every month.
Managing your brand's social networks makes you visible on the internet, so it's important to have a relevant design and innovative content. Thanks to our consulting service, we can offer you a range of publications and/or covers on a regular basis (weekly or monthly). This will keep your customers up to date with your new products, events, discounts and other news.