Food Design Agency
Spirulina Brand: The Inspiring Example of Julie's Spirulina
La Spiruline de Julie is a French brand specializing in the production of spirulina and phycocyanin, two products rich in nutrients and appreciated for their energetic virtues.
Thanks to its commitment to food supplement fairs, sporting events and its network of partners, the brand has quickly established itself as a reference in this sector. In addition to production, La Spiruline de Julie focuses on design and communication, in order to promote its products and educate the public about their benefits.
Creative Communication: From Advertising Truck to Social Networks
To reach a wide audience, La Spiruline de Julie called on our design and community management services:
- Truck Sticker : Present at various trade fairs and sporting events, the brand wanted an impactful visual for its vehicle. The chosen axis was artistic, plant-based, and natural, reflecting the "green" and healthy world of spirulina.
- Canva Templates: In order to facilitate their presence on Instagram and Facebook, we have created ready-to-use publication templates. Respecting the graphic charter, these visuals are easily customizable, allowing the marketing manager to post quickly and efficiently.
- Community Management Strategy: After defining the editorial line and the media plan, we supported La Spiruline de Julie for several months, then trained an internal employee to take over.
Below an example of Canva templates for social networks. The idea is to create visuals at the ideal size for the social networks, in this case for Instagram and Facebook, which follow the defined graphic charter. All the marketing manager has to do is click and drag the images, add the text and the post is ready!
Community management, the importance of the editorial line
Following the design of these visuals, they expressed the need for support in managing their communities.
The main difficulty in community management lies in developing the strategy, the editorial line and the media plan — in short, the launch phase. So we supported them for a semester to establish this dynamic, then transferred these skills to one of their employees, who wanted to take this part in-house.
On an ad hoc basis, we continue to support them by creating visuals for their campaigns or videos with high viral potential.
Labels, Flyers and Packaging: Consistent Branding
The success of a spirulina brand also depends on physical media:
- Tags: The products (vegetable charcoal, phycocyanin, spirulina flowers) require separate packaging. We have therefore designed labels adapted to the bottles, in keeping with the world of La Spiruline de Julie.
- Leaflets: At stands or with partners, they explain the origin and properties of spirulina, strengthening consumer confidence.
- Julie's Black Diamond: For this charcoal, we developed a logo derived from the brand identity and applied to the communication media.
Thanks to a uniform design and a neat visual identity, La Spiruline de Julie asserts its positioning in a rapidly expanding market.
Julie's black diamond
We also had the chance to work on one of their related products, Julie's Black Diamond, which is vegetable charcoal. We created the logo following the base of Julie's Spirulina that we were going to apply on the different supports.
Below are the visuals of the labels and the logo proposals.
Focus on Phycocyanin: Careful Packaging for a Blue Product
In addition to spirulina, the brand sells phycocyanin, a blue pigment extracted from this microalgae. For this product, we created packaging in harmony with the existing charter, while highlighting the signature blue color. The objective: to attract the eye and quickly distinguish the ranges dedicated to each use (fortifying, fitness, etc.).
This branding work gives La Spiruline de Julie overall coherence and solid development potential.
Below are the concepts developed for this new range of blue products.
In short, the story of La Spiruline de Julie demonstrates the importance of taking care of communication and design to stand out in the spirulina and phycocyanin sector.
The many media (truck, labels, flyers, social networks) are part of an overall brand strategy, helping to build audience loyalty, educate consumers and promote continued growth.