Expertise

Branding design meaning

Why branding your business is important?

Good branding is a vector of opportunities

Branding is the visual identity of your business. It conveys the culture and values of your business through your logo, your colors, the design of your posts, and the name of your company.

It is a coherent set that will allow you to be recognized (notoriety) and will ensure your seriousness (credibility) in your market.

In short, it reflects the quality of your services.

At What'zhat

At What’zhat, we know that powerful branding brings the perception of quality to your product or service. This is conveyed through the graphic design interpretation of your corporate vision.

We believe that a brand identity specific to each company and professional helps to succeed, for three main reasons:

Your branding allows your company to stand out from the market
Your branding saves you time and money
Your branding helps build customer loyalty

I need branding!

Your branding allows your company to stand out from the market

Whether you are in a saturated market or a niche market, we believe the key to success is to stand out. Everyone tries to make their place with their values and culture by communicating in a different way: this is positioning on the market (your posture).

The more your branding is worked, the more your message will be precise and clear. By staying connected to your market, it will be easier to evolve your branding in the right way. Your branding will remain relevant through time because you will be able to take advantage of trends.

Your branding saves you time and money

There are two main reasons why a successful visual identity will save you time and money.

A homogeneous identity “Professional” branding will allow you to create a solid foundation for consistent communication across all platforms and media. Your audience will recognize your brand, regardless of the communication channel used (awareness). This database will allow you to optimize the engagement rate of your advertising campaigns and your marketing efforts in general.
Thoughtful branding Thoughtful branding will benefit you in the long term. If done well, it will encompass all the nuances of your services and your sector, associated with the communication trends of the moment. A fully developed concept properly introduced to the right target paves the ground for increased sales.

Your branding helps build customer loyalty

Branding creates an emotional and trusting bond with consumers. They like to identify with a brand that shares and agrees with their values. Brand loyalty can last a lifetime! Additionally, variations of your identity will allow you to target specific audiences. Feel free to use them for your marketing campaigns.

I need Love !

10 seconds

Consumers get a first impression of your business in 10 seconds (Source: Action Card)

78% convinced

Percentage of consumers considering a company to be more trustworthy with a worked visual identity. (Source: Crowdspring)

+23% result

Increase in turnover following a consistent application of branding on all platforms (source: Forbes).

+80% recognition

Increase in recognition of your brand when using a “signature color” (Source: Ragan)

Branding, creator of financial value

Brand identity is what you show consumers about your company through visible elements: your colors, your logo, your name, your design. The brand image is the perception that consumers have of your company, whether it is correct or not, good or bad. This is developed through advertising and communication campaigns and confirmed or disconfirmed by the customer’s own experience. Branding is a combination of both the brand image and brand identity.

Having control over your brand identity will allow you to have a good grasp of your brand image. This, in and of itself, will gain value if properly done. This intangible value represents your brand equity appearing in the financial assets of your balance sheet. We therefore evaluate the branding from an accounting point of view, founded initially on the costs invested in the development of the brand and from a financial point of view by evaluating the financial value of the brand (profits generated by the brand and potential cash flow).

For example, if Pepsi wanted to sell its company, the total price would be based on the total of their goods and assets plus the price of their brand equity.