Web Design Agency
Turn your ideas into user experiences that engage and convert!
What’zhat, Your UX/UI Agency
At What'zhat, we understand that a great user experience is key to the success of any business. We offer custom Ux design & Ui design services to help you design an exceptional user journey for your website or application. Our team focuses on usability, making your products a pleasure to navigate and in line with your brand image and values.
Contact us today to learn more about how our agency can help you!
Put the user experience first
You know those times when you use a website or an app, and it's just not great?
It's likely that the people who designed it didn't prioritise the user experience. A great user experience keeps people coming back and happy with their interactions. We believe that if you focus on this aspect first and foremost, everything else will follow.
That's why all our work is based on user feedback and research (ux ui trends, personae, interface ergonomics...) - we want to make sure your product is unique, intuitive and easy to use right from the start.
We're What'zhat, your agency specialising in Ux design and Ui design, and we make sure that your users are always happy by designing digital mock-ups that think about them and that are not only beautiful but also effective.
Our team of experts will work with you to create an engaging, intuitive and addictive experience for your users that will keep them coming back for more.
What is the difference between UX and UI?
UX design and UI design are both crucial for a product's success. However, they are distinct disciplines with different goals. While UX focuses on the overall experience, UI focuses on the graphical interface.
Ux (User Experience)
This refers to the overall experience of using a product, the layout and design of the structure, its organisation, layout and the interactions between the different elements.
In other words: what users will find and how they will find it. The aim is to ensure that the "persona users" identified can achieve their objectives as simply and intuitively as possible.
The Ui (User Interface)
This is the graphical interface through which users interact: website, application, CRM or SaaS. It includes all the visual elements such as the colour palette, typography, images, illustrations, icons, etc.
The aim of Ui design is to make interfaces visually appealing, creating a "wow" effect and user-friendliness in the product.
How do you create an effective brief for your UX UI agency?
If you're a start-up or a company that has reached a growth stage that's prompting you to rethink your ux ui design or product design strategy, we've put together a selection of the ideal behaviour to adopt if you want your support to be a success.
When you're ready to start working with a Ux UI agency, the first step is to create an effective brief. The aim of the brief is to help the agency understand your needs so that it can offer you the best possible solution.
To do this, it needs to be as clear and concise as possible. Avoid providing too many details about what you want, as this will only confuse the agency.
Here are some tips on what to include in your brief:
- A clear description of your project and its objectives. What are you trying to achieve with this project (ui performance, conversion rate, sales, engagement, etc.)? ✅
- An overview of your target audience and their needs. Who is your project aimed at?
- The key features you want to include in your product. ✅
- Any specific design expectations or requirements you may have ✅
- Your budget and timetable for the project. How much do you want to spend and when do you need to complete the project? ✅
If you've been able to put together all or most of these elements and you need a ux ui agency, don't hesitate to send it to us for a quote and personalised advice on how to make your project a success. your project here.
If you're not sure yet, keep reading and discover how we can work together. 👇
The Collaboration Process with UX Agencies
Ux Audit
For a company to truly understand how its customers interact with its website or mobile app, it needs an overall view. The UX audit from What’zhat provides exactly that: a comprehensive view of what works well and what needs improvement from the user's perspective.
This approach consists of a detailed analysis of key pages or models on each device, to identify weak points in terms of user experience, ergonomics, wording, user-friendliness or clarity of message - nothing is left to chance. It starts with tailor-made research to understand the design system of your web development, the relevance and interaction of the interfaces between them, the strategy and performance of your website: conversion rate, retention, satisfaction and measures for improvement. This service is tailor-made to suit your customers: the expectations and approach are different if you are based in Paris or Hong Kong, or if you sell services or products via an e-business.
Thanks to this valuable feedback, you'll have an idea of how to optimise your website, top recommendations and other key data to ensure that your customers have a positive and successful experience with your company.
The days of guessing what your customers want are over!
Persona Research
To design an experience that your customers will love, you need to know who they are. That's exactly what What'zhat's persona study does.
A persona is a fictional character that represents a specific type of user. Creating a UX persona or user persona is an essential part of the design process because it helps us understand the deep needs, expectations, and goals of your users. This way, you'll know exactly what they want, and you can deliver it to them.
At What’zhat, we create personas based on user tests and real data from your target audience. This allows us to design user flows (the digital journey) and identify the screens and interfaces that will meet their specific needs.
We ensure that every design element aligns with the same goal: providing your users with a smooth and exceptional experience.
As a result, you will see an increase in customer satisfaction, loyalty, and conversions.
Ux Conception
User experience (UX design) is based on the identified personas and created user flows. We will design the sitemap, which are graphical representations of the user journey, by creating the pages, interactions, and hierarchy of your future website or mobile application.
A sitemap, or site plan, is a very useful tool for the entire project, as it allows all project stakeholders (project manager, product manager, designers, and developers) to have an overview of the platform and start planning the layout accordingly. It can also be used to indicate the priority of pages relative to one another, help with content organization, identify the user journey, and pinpoint missing screens (design dead-ends).
We ensure that all important information is easy to find and that users can get where they need to go with a minimum number of clicks.
Always centred on our typical persona, we then design the screens by "wireframing", responding to their needs at every stage of the process.
Our team of designers will create high-fidelity digital mock-ups, in line with your brand image and communications, that will take your users on a journey they won't forget. We pay particular attention to detail, because even the smallest element can have a big impact on the overall experience.
Our ultimate goal is to create ergonomic, intuitive, addictive, and enjoyable digital experiences for your users, continuously impressing them and encouraging them to return.
Our UX design teams consist of expert designers who are passionate about their work. We always stay at the forefront, ensuring that your product uses the latest trends and best design techniques to support your marketing efforts.
Ui Conception
The user interface (Ui design) is the graphic and visual part of your digital product. We apply your company's brand image and style to our mock-ups, which we also call "mockups". A mockup is a static representation of a screen. It contains all the elements that will be present on the screen, such as text, images, photos, graphics, etc.
A successful web template must be intuitive: users must understand how to use it without any instructions and find what they are looking for easily by following the defined path. The elements on the screen must be arranged in an orderly fashion according to the theories of graphic design, so that the text is legible, the images eye-catching and draw the eye to the desired elements. We spend an average of 82 seconds On a B2B website, usability is one of the keys to success for start-ups.
The interface must also be visually appealing so that users enjoy using it. Everything our agency does is based on analysis and research, from typography to color palette, marketing content, iconography, and micro-interactions, to create stunning user interfaces that will make your users fall in love with your product.
During this process, we will also design all custom illustrations.
Our agency generally uses Adobe XD and Figma, which allows us to have your projects and models online in the cloud, available 24 hours a day. It's at this stage that the project comes to life, getting ever closer to the final rendering.
We also work closely with your team of developers to ensure that our digital web designs and mock-ups are feasible and can be implemented without any problems. We also provide detailed documentation to ensure that the digital assets meet all the requirements, so that the web agency can easily take over the development and reproduce it faithfully (and that they don't take any design initiative 🙂 ).
The Benefits of Working with One of the Best UX/UI Design Agencies
What'zhat is one of the best Ux Ui design agencies on the market. When you work with us, you are guaranteed expertise and a high-quality product that meets your needs and those of your users. You can be sure that your product will benefit from the latest web design and creation techniques. You'll also benefit from our teams of expert Ux designers. What's more, our team will support you throughout the creation and design process and advise you on the best choices for your project or redesign.
In short, we create experiences that build lasting relationships with your audiences and solutions that optimise the quality of the user journey, increase your conversion rate and therefore maximise your sales. We'll take your mobile application or digital interface to the next level.
So, if you're looking for a top-notch Ux Ui design agency for your startup or marketing department, capable of designing stunning interfaces, analysing your data and devising an incredible bespoke approach to showcasing your digital expertise and products, look no further, we're here to help!
We would be delighted to discuss your project with you and provide a free audit and quote.
Our Successful Collaborations
We've worked with many companies to help them design successful products, and we'd love to work with you too. Through this portfolio section, discover our ux ui achievements and ux ui solutions through some of the projects we've worked on in the past.
We hope you enjoy browsing through them!
They trust us
More and more brands are putting their trust in What'zhat to communicate their medical products and services. They have chosen our services for the quality, efficiency and originality of our web and print solutions. Our team is committed to providing each customer with high-quality work and exceptional results.
Web Design News
Welcome to the What'zhat ux ui blog!
In this section, you'll find articles on all aspects of web design, tips and tricks for creating beautiful websites, designer projects, web design system development and summaries of the latest design trends. We'll also give you tips and advice on how to improve your product and increase your conversion rate.
Whether you're a beginner or a seasoned professional, there's something for everyone!
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A great team with some very creative people.
Their designs are magnificent and perfectly executed.
Don't hesitate to call on them! 