LVMH Card Holder

Printable Thank You Drawing: An Ecological Action Signed by LVMH

As part of an eco-responsible initiative, the LVMH group wanted to offer its customers the chance to plant a tree with every purchase in its shops, thanks to packaging made from recycled materials. To support this initiative, the idea of a printable thank-you drawing was born: an explanatory letter adorned with illustrations evoking nature, designed to inform customers of the initiative and encourage them to take part.

Design of the Letter: Inform, Inspire and Involve

The aim of this communication tool is to explain the tree-planting process in a fun and motivating way. The thank-you drawing highlights the ecological approach, while a QR code links directly to a form or platform where customers can choose their tree and follow the progress of the project, including the region and community benefiting. The colours, typography and graphic style chosen reflect LVMH's desire to focus on solutions that are both aesthetically pleasing and responsible. Thanks to this mix of pure design and strong symbols around nature, the brand immediately appeals to buyers and invites them to take part in the initiative.

Creative Process: From the First Drawing to the Final Project

To bring this printable thank-you design to life, the team began by analysing current visual trends, customer preferences and the objectives of the LVMH group. After studying the competition and developing several graphic ideas, an initial concept (plate 1) was presented and subjected to a series of creative iterations. The final style (plates 2 and 3) is the fruit of this collaboration: a design that is both modern and poetic, conveying the ecological message in an impactful way. This approach ensures that with every purchase, the brand offers not just a product, but also an experience based on responsibility, aesthetics and a connection to environmental values.