Graphic design LVMH

For this project, the LVMH group wanted to create an ecological action when making a purchase in their shops. They want to offer their customers the chance to plant a tree by choosing packaging made from recycled materials.

Letter design

Communication took the form of a letter giving instructions on how to take part in the action. QR code to choose your tree, follow the project and the region in which it is included.

The creative process

After taking stock of the competition, the personal desires of the project owners and the trends, we came up with an initial concept (plate 1) which will be improved upon until the final rendering (plates 2 & 3).