Beer design
Beer Design: Creating Unique Packaging for a Thai Brand
When it comes to standing out in the highly competitive beer industry, design plays a key role in capturing consumers’ attention. In this project, a distributor called on our services to design the visual identity of a Thai beer brewed in Vietnam.
The goal? Masculine and chic packaging, subtly integrating the codes of the Thai flag, while respecting the rules in force prohibiting its direct reproduction.
1. Search for Patterns: Between Originality and Compliance with Regulations
To evoke Thailand without using the flag exactly, we opted to create a pattern (or motifs) playing with the elements of official colors and symbols.
This creative approach allows us to recall the country's DNA without breaking the laws.
The intended aesthetic had to be elegant, in order to meet the initial demand: a look that was both masculine and chic, likely to appeal to an international audience.
2. Concepts and Demos: Validate the Graphic Universe
In our design process, several key steps allow clients to project themselves:
- Concepts Stage: Presentation of different graphic directions (colors, typography, patterns). This makes it easier to choose a color palette and a main pattern.
- Demo Phase: Placing the selected elements on can (or bottle) models in various scenes from everyday life. Customers can thus visualize the impact of the design in near-real conditions and refine their feedback.
This methodology ensures the creation of consistent packaging, consistent with the client's vision and attractive to the target market.
3. Finalization and Production: The Specificities of Beer Packaging
Once the design is validated, the put into production requires skills particular:
- Packaging rules: The packaging industry imposes strict codes regarding the arrangement of elements, permitted symbols and materials used.
- Specificities of the alcohol sector: Each country has its own regulations (legal notices, alcohol content, warnings). It is essential to comply with them to avoid any blockage at customs.
- Print quality: Choose between screen printing, adhesive labels or printing directly on the can, taking into account the final rendering and production costs.
This comprehensive approach allows the distributor to launch a Thai beer brewed in Vietnam, with a distinctive design that complies with standards.
The result? A refined beer packaging, capable of seducing a wide audience, whether they are hop lovers, curious people looking for something exotic, or consumers concerned about the aesthetics of the drink they are buying.