Community manager solutions

Community Manager, the Social Marketing

Community management

This profession appeared in 2005. It originally resulted from the tedious, and often voluntary, work of forum moderators. Reinvented and integrated by companies, the essential objective of the Community Manager (or CM) is now to bring the brand closer to its consumers. To do this, he creates digital content and interacts with different communities. Generally speaking, he is in direct contact with his audience.

The audience consists of potential prospects, consumers and brand ambassadors. Thus, the CM (acronym for Community Manager) has an ideal position which allows him to better know and understand his customers, and therefore, the market in which his company operates.

What are the missions of a Community manager?

In order to popularize his responsibilities, here is what the missions of a newly hired CM, representing, for example, a clothing brand, would look like:

  • Identify communities: At first, they will identify the communities that talk about the brand. If the brand is still new on the market and nobody is talking about it yet, they will create this community. You will be surprised to see that there is a plethora of opinions and discussions on all subjects. We are probably already talking about you!
  • Join and animate communities: Once identified, he joins these communities and leads them. At this point, you have to redouble your creativity and empathy, because you have to go from being a new member to a reliable point of contact and absolute reference in this community.
  • Develop the community: They will develop and evolve this community, improving the brand’s influence by increasing the number of subscribers. More people will know the brand, its image, and its values.
  • Engage the Community: They will share exclusive information and support members, increasing interaction rates, engagement on networks, and transforming virtual subscribers into active ambassadors in the real world.

The pattern is simple: The more content you publish, the more love for your brand will grow, and the more ambassadors you will have to speak and praise your products.

The importance of data

Thanks to immersion in your audience, the CM has access to raw, natural, and authentic data. They can translate and format this data for colleagues who don’t have access to it. This source of information brings consumer feedback, response elements on product improvement, and clues for concrete solutions in decision-making meetings. It also helps stay tuned to weak signals to avoid bad buzz.

Choosing the right networks to interact with is crucial, according to your targeted customer (Persona Buyer). A common mistake is wanting to be present on all networks at the same time, which often results in a lot of effort for few results.

How to define your editorial line?

When you have chosen your networks, you need to define your editorial line:

  • Buyer Persona: Choose the tone, mode, style of writing, and general approach of your communications according to your persona buyer. It’s about adapting to your target to make reading easy and enjoyable.
  • Types of interactions: Define the types of interactions you will create with your community. Practice will likely lead you to modify some elements of the first step.
  • Emotion: From these exchanges and interactions will emerge an emotion. This emotion will stay in the mind of your audience when they think of your brand. This is the key element of the editorial line.

By choosing the emotion you want your brand to generate, you can deduce the style of communication you want to adopt. The emotion is often linked to your branding. These choices of communication style, interactions, and emotions are called the editorial line. This is your “communication guide” on social media.

You will need to adapt it to each of your persona buyers and the style of the social network where they are to optimize your communications.

What is the profile of a community manager?

Basic Requirements

The general qualities required for community managers are:

  • Curiosity: Follow the behavior evolutions on social media and appropriate them because it is essential to become an actor there.
  • Common sense: Remember you are the voice of the company, despite the “cool” side of social media. Adapt to the client’s behavior and humor, not the inverse.
  • Knowledge of the editorial line: Know and master the company's editorial line and its positioning on the market.

Depending on your company, whether you are selling a product or offering services, you will need a specific type of Community Manager profile. Define your global communication strategy, determine the criteria to be monitored (views, engagement, conversion rate, etc.), and make them evolve according to your monthly objectives.

Recognized profile types

We can identify 7 different CM profiles with their specific qualities:

  • The content creator: Focuses on content creation. They position themselves on questions that web-surfers ask, demonstrate the expertise of your company through various media, and require skills like copywriting, creativity, and adaptability.
  • The statistician: Takes a logical, mathematical approach, analyzing results to refine and improve content, and needs skills in data analysis and teaching.
  • After-sales service: Represents your services and brand on networks, responding quickly to comments, questions, and messages, and requires communication skills, patience, and empathy.
  • The newsjacker: Keeps up with the latest news and trends, sharing high-potential information relevant to your community, requiring a good sense of information and judgment.
  • The community animator: Engages in platforms of exchange, requests for advice, and support, creating content on recurring issues, and needs technical knowledge and pedagogical skills.
  • The web marketer: Optimizes page layout and navigation to increase conversion rates, requiring knowledge of user behavior and marketing processes.
  • The social media manager: Oversees the CM team, drives the global media plan, coordinates campaigns, and ensures homogeneity in communications, requiring strong decision-making, communication, and negotiation skills.

Need a Community Manager? Drop us a line.

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Packaging 2.0

Packaging: your communication trump card!

As you will no doubt have noticed, with the growth of ecological issues, the trend today is towards bulk packaging. Although these new concerns and consumer habits should not be overlooked, traditional packaging remains essential in many cases, whether for technical or commercial reasons.  

The role and functions of packaging

For some people, packaging only exists to look pretty. However, most of the time its primary function is a technical one: whether to contain a liquid, protect a fragile product, help preserve a foodstuff, enable or facilitate its use by the consumer (as is the case with the famous Flanby tab, or the Pom'Potes propeller caps that make it easier for children to open their water bottles)...

The pack also has commercial and marketing functions. Although secondary, these are the ones that require the most strategic thinking, because packaging is your primary communication tool (the one you can't do without because of its technical functions, and which is therefore in a sense "free") and it allows you to convey a considerable amount of information. In my opinion, this is the most important role from the brand's point of view, especially in supermarkets where your customers don't get buying advice and where competition is fierce. In this case, a well-constructed pack can make all the difference!

Your packaging will enable you to convey different messages such as :

✔️ Identify your brand name, image and positioning. 
✔️ Communicate your strategy.
✔️ Information your consumer on the product itself, its composition and its use.
✔️ AttractThis can be achieved by making your product stand out from the competition and/or by creating a specific appeal and emotion for the consumer. Packaging with sufficient impact will be a real vector for your brand image and will help to improve your reputation.

Source : aesop.com

Source : aesop.com

For example, the Aésop pack, although extremely sober, conveys the brand's key messages:

✔️ The brand name: the first visible piece of information that stands out from the rest
✔️ The transparency strategy is clearly displayed by putting the list of ingredients on the front of the product, whereas this information is usually on the back.
✔️ The use of black and white conveys both the simplicity of the brand and its slightly premium positioning.

How can you ensure you develop striking packaging?

As a brand, you will mainly have to manage the key stages of thinking about and designing the graphic chain during the development of the pack, but you will also have to manage the document control stages during the printing phase. It's a bit tedious, but you shouldn't neglect it, because you're the one who knows your pack best, so you'll be in the best position to spot any potential mistakes. And above all, if there's a problem with the final result, you'll be the one who suffers!

Draw up an exhaustive brief to guide the graphic design process

This involves thinking about the strategy that your pack should convey and centralising everything in a set of specifications to guide your graphic designer in its design. In our experience, we often try to move as quickly as possible on the graphics, but without having validated (at least in part) the format of your pack, there's not much point in starting to think about it in depth. The layout and quantity of information will depend very much on the medium: its shape, the surface area available, etc. I therefore recommend that you start by looking at the broad outlines of the format before tackling the design brief in detail.

Define the functional brief to determine which format and materials to opt for

Here is the list of questions I systematically ask myself to refine my brief:

  • What should my pack contain?
  • What technical functions should my pack fulfil?
  • What are my technical constraints in terms of storage, transport, the production line, shelving, etc.?
  • What is the maximum unit cost I want to invest?
  • What material(s) do I want to use (depending on cost and brand positioning)? For example, in the spirits sector, you may have several options: just the bottle for an entry-level product, the bottle in a cardboard case for a mid-range product, or the bottle in a canister (more solid) for a premium positioning.
  • How many colours (including Pantone colours) can/should I use? If you can, use a Pantone colour for your logo to ensure consistency between your different printed materials.

You should also consider the ecological aspect at this stage. Today, there are a number of aspects you can play with to optimise the durability of your packaging, such as the ink or material used (use less material, a material that is easy to recycle or develop a pack that can be reused).

Here is the list of questions I systematically ask myself to refine my brief:

This is certainly the most important aspect of your thinking. You can opt for a standard pack format and material and rely entirely on the graphics to make you stand out from the crowd. This is often the case for entry-level or mid-range products.

The creative brief will then be interpreted by your graphic designer, which is why it is important to be exhaustive about the content you want to see on your pack and to guide the creative aspect sufficiently to be consistent with your brand image.

Start by listing the written content:
  • Exhaustive list of compulsory and recommended information (regulatory information, information relating to quality, etc.) + specify the position they must occupy if this is required by law. Remember to define these items clearly first, as they will limit the space available for optional items.
  • Name of your brand and product, and logo
  • Advice on using and preparing the product...
  • Marketing information to tell your story and create a link with the consumer, and any other information you wish to pass on, such as promotional offers, the rest of your range, etc.
Give your graphic designer something to work with:
  • Complete graphic charter to be attached to the brief
  • Explanation of the context to enable the graphic designer to understand what is at stake: your target and positioning, the reason for the project (new product, facelift, etc.).
  • Benchmark competitor packaging to understand the competitive landscape and how to stand out from the crowd.
  • If you already have existing products, attach visuals of the packs so that from the outset you can create the harmony and homogeneity that are essential to the brand image, but also provide enough differentiation to clearly understand the construction of your offer.
  • If your market and positioning dictate it: the codes to respect. For example, on products such as infant formula, there is a real need to reassure the buyer. So it's essential to respect market codes.
  • On the other hand, if you are making a limited edition, if your product is not very engaging or if your brand already has a good reputation, you can allow yourself to deviate from the usual codes, for example Heineken's limited editions for the Euro football tournament, where the brand name is minimised in favour of the participating countries.

Source : Danstapub.com

Ensure consistency between brief and graphic expression

Throughout the graphic design process, keep your brief in mind: all the elements mentioned in it must appear on the pack. You should also take the time to make a mock-up so that you can see how it will look in 3D at actual size, so that you can judge whether the various elements are visible and legible when facing (you can only see this sort of thing at actual size) and so that you can test the design in a real-life situation by positioning it:

  • With the rest of your products to ensure both consistency, so that the consumer makes the link between the different products in your brand, and differentiation, so that they understand that these are different products or even ranges.
  • Talk to competing packs to make sure your pack stands out.

Only once all these points have been validated (and you are happy with the design) can you send the file to the printer.

What should you check once your file is in the printer's hands?

Control #1 : Once your file has been adapted by the printer (essential if it is to run on technical machines), remember to check :

#2 control : The proof! This is when you validate the colours in your pack by means of a document called a colour output, cromalin or colour proof. For a very strategic project or if you're working with a new printer, I recommend that you go on site for this stage. It will be easier for you to ask for any necessary adjustments. Don't hesitate to take advantage of the proof to check the text and images again, because a validated proof serves as a control base for your printer for the rest of the production.

Control #3 : A final check on receipt of the first production runs, to ensure that everything conforms to the proof, especially if it's a reprint.

BAD BUZZ COMPANY

3 WAYS OUT OF THE BAD BUZZ!

BAD BUZZ. The terror of all community managers in the digital age... What are the main principles to bear in mind during this type of emergency? How do other companies do it? This article is here to help. What is a bad buzz?

It's a word-of-mouth phenomenon that can have a serious impact on your brand imageand especially on social networks.

Ok your plane is crashing, you have 3 exit doors.

EXIT A: BE RESPONSIBLE

Never be in denial and restore the truth, react!

If a rumour spreads about your brand, there must be some truth in it and some that has been invented by malicious people. Don't remain silent - that would mean you agree with everything that is said about you in the public eye. Take your time, but always give a clear answer that is as close to the truth as possible.

So don't delete the content This will probably have the opposite effect, so be the captain of the ship. The aim is not to make the bad comments disappear, but rather to regulate them as best you can and calm the situation down.

LOOK! Here's how Whole Food did it by responding to critics with a quick apology, a good pun and a improved packaging. ... it was a blow for the brand when a Twitter user posted a photo of their peeled oranges arranged in plastic containers... The crime scene here.

EXIT B: BE HUMAN

You need to find an answer that everyone can relate to, so that they feel listened to even when they're wrong. These days, with the personalized marketing Customers want to feel that they can have an impact on your company. It's a one-to-one relationship.

LOOK! This is how Next Media Animation, an animation studio based in Taiwan that creates satirical videos, responded to their former employee Marina Shifrin, who had made a video of herself to announce her resignation. The video shows her dancing while listing all her criticisms of her company.

Next Media Company used a more humane form of communication instead of taking her to court.

Here's the parody video (unfortunately Marina's original version is no longer available).

THE ANSWER FOR MARINA

EXIT C: SORRY

It's not too late to apologise. The public need to hear that you (sincerely) regret the situation and they want to know what you're going to do next to improve the situation. "A fault confessed is half forgiven

LOOK! Here's how La Redoute dealt with the naked man affair: bad choice on the part of the brand to leave a naked man in the background of a photo of a group of laughing children! But watch how effective this two-stage crisis management is: first apologising, then this funny advert (sorry doesn't mean boring).

Their Twitter account, where everyone is dressed.

YOUR LIFEJACKET :

After the crisis, it's time to take a step back and analyse why it happened. That way, you'll be an expert next time.

One of the secrets of crisis communication is to be prepared for all eventualities.

Make plans to deal with every possible situation: if something goes wrong with the quality of your product, if there's an employee strike, if your muse doesn't give a good image of your brand, etc. This is how big companies cope: for every potential event that could destabilise the company there's a crisis communication plan.

You also need to be aware of what's going on with your brand. As Thierry Portal, a specialist in e-reputation Nitidis: "Reputation crises occur when weak signals are ignored".

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Creating your brand logo

Hello readers!

Today I'm revealing all the secrets of logo design. It's a mission of the utmost precision and the end result has to be perfect! That's why every aspect has to be thought through beforehand. From the choice of colours, from forms and emotion desired. We'll finish with a podcast on the subject. Sophie Bodineau, founder and graphic designer at What'zhat design Agency, will be analysing 3 logos for us.

Now to the real subject.

THE MEANING OF COLOURS

Colour is what is noticed first, it will be connected to your brand and visible on all your products. communication media.

Every colour has a meaning, an unconscious connection in people's minds (especially in Western countries). That's why it's so important to think about your company's key words.

- Red represents paradoxeslove/anger, bravery/danger, zeal/forbidding

- Green represents renewal, growth, hope, nature and luck

- Yellow represents the lightego, knowledge, friendship and joy

- Blue represents the securitystability, loyalty, wisdom, trust and science

- Pink represents the tendernessromanticism, femininity and beauty

- Orange represents the communication, dynamism, enthusiasm and fun

- Black represents the powerthe mysteryelegancesimplicity and rigour

Please note! Each psychological association When it comes to colours, attitudes can change rapidly, depending on culture, current events, time, personal history and trends.

For more information, please visit these websites: code-couleur.com and Pantone.

THE MEANING OF SHAPES

If you use shapes in your logo (sometimes brands just use typography), this will have an impact on the perception of values and of your brand. your brand identity. For reach your target you need to know how to recognise the brain's unconscious associations with certain shapes.

Here are the most common and what they mean to most people:

- Rounded shapes welcoming, warm

- Square and rectangular shapes : serious, stable and balanced

- Triangular shapes power, hard

- Organic shapes flexibility, naturalness

- Spiral shapes : introspection, inspiration and continuity

- Vertical lines : hierarchical, superior and strong

- Horizontal lines : communication, calm and serene

The advice is to use shapes sparingly, as overdoing them can complicate understanding.. A good logo is clear and legible. You can also create shapes without actually adding them, using the positive/negative shapes technique, a few of which are described below. examples here.

AN INTELLIGENT MIX

For a logo, anything is possible, any shape and any colour, but a graphic designer will always keep in mind the company's main message and key words. The result is often a coherent mix. If your customer absolutely wants a triangle, with sharp angles, but is selling supplies for newborn babies, you can soften the whole thing by adding a very light blue, for example. It's all a question of balance.

THE PODCAST

As promised, here's a podcast on the theory of choosing colours and shapes.

Plus, l’analyse de 3 logos, ci-dessus, créés par l’équipe What’zhat (en français) :

WHAT DO THE DIFFERENT TYPEFACES MEAN?

In the words of Wikipediatypography refers to the various typesetting and printing processes using raised characters and shapes, as well as the art of using different types of characters to make language legible, attractive and intelligible.. In fact, these are 3 of the main factors we take into account during our meetings with our customers.

First of all, this image will help you understand the differences between typefaces:

However, I can assure you that you don't need to know all these technical words in detail - I know you don't have the time! So I suggest you read on, which focuses more on the psychological aspect of each typeface.

Each typeface doesn't go with any other. Having the right combination will allow you to create depth in your identity (this rule also applies to all your presentation materials and designs, thank me later for the tip). You'll find right here a link to a very good site that will spare you any errors of taste. You'll also need this website which lets you download your favourite typefaces.

THE IMPORTANCE OF EMOTIONS

After choosing your colors, shapes and typography you will start to get a good first vision of your future logo. However, if you stop here you'll probably miss the best part: the emotions. Nowadays we no longer buy products the way we used to. Customers are looking (unconsciously) for a relationship with the brand. They no longer buy the product only for its characteristics but also for what the brand represents and conveys.

That's why you need to concentrate all the more on your logo. Try to play on one of the 6 emotions recognised by specialists as the strongest: joy, pride, confidence, curiosity, fear and guilt.

For example:

Desigual, a leading ready-to-wear brand, has created a logo that we believe represents many of these emotions very well. Thanks to the very organic shapes that seem to form an explosion of colours, Desigual hopes to arouse the curiosity of its customers. The clarity of these same colours is an obvious invitation to a feeling of joy and celebration.

Finally, the typography, which reverses at times, shows that Desigual doesn't hesitate to go against the grain and impose its sense of pride with a very bold typeface. In this excellent example, we can see that all these elements form a coherent whole that is entirely in keeping with the brand.

YOUR LOGO IS FINISHED!

Now is the time to enjoy your logo and display it everywhere. But remember that time flies! You need to be flexible when faced with a constantly changing environment. As explained above, the meaning of colors, shapes and typos can change overnight depending on events. Don’t hesitate to change/modernize your logo when you feel it’s time. Don't be nervous! Your customers will be surprised in a good way and will talk about you during the coffee break! It is good and positive for them to see that your business is evolving and following trends. Develop your logo intelligently, follow your strategy already in place and stay in line with your your brand image and values.

For example:

Paypal, which offers online payment methods, has not only evolved its logo in line with its environment and current trends, but also in line with its own history. Back in 1999, very few people were using this service. The Internet was only two years old, so as the company has grown in importance, it has also become more confident in its approach to its logo, with fuller letters, brighter colours and an overall look more suited to a leading company.

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China communication agency

How to design your brand for China

You've finally decided to sell your product on the Chinese market.

Why not? After all, China has 1 billion consumers, a booming economy and an increasingly sophisticated market. Enough to thrill anyone with an entrepreneurial streak. But you know very well that this diversification remains risky. For a number of reasons, including design of your brand.

So how do you adapt to the Chinese market?

  • Make sure you hire a professional to translate your brand name effectively into Chinese, taking into account its phonetic implications and literary meaning. A simple literal translation can have catastrophic results.
  • Unlike the West, the Chinese process information differently. They process general information first and then analyse the details.
  • As you can imagine, colour and symbolism differ in meaning from the West. For example, the colour red is considered lucky in Chinese culture and the apple is a symbol of peace. Research the colours and symbols of your brand. This may lead you to make changes to your design but also to identify communication opportunities.
  • Thoroughly research what your brand means to the Western market and transpose it to the Chinese market to see what is likely to be misunderstood. Bear in mind that you may need to ask an expert for help.

When you think of design, you don't necessarily think of China as one of its main markets. contributors history, and it's wrong. It was in China that printing and paper were invented. This led to China having its own aesthetic, its own calligraphy and its own interpretation of visual content.

The reason why China is not associated with graphic design and art is due to the Cultural Revolution. During this time, any visual medium that did not come from the State was prohibited. But times have changed, and the China has opened up to the free market. For Chinese companies, this has meant problems to overcome. For example, adapting the design to their needs. cultural heritage while being modern, a balance that is not always easy to strike. Today, Chinese companies are fond young talent contemporary who can effectively communicate their company's values.

TYPOGRAPHY

Why is typography so important in China?

For brands in China, typography and naming are an essential part of the design for the simple reason that thevisual appearance the brand name and the meaning are completely inseparable. If the Chinese brand name is not studied, the repercussions can be quite serious. serious and often fails to penetrate the market.

Typographic 'failures

Upon entering the Chinese market, Coca Cola defined its Chinese name as 啃 蜡 (Kēdǒu kěn là) which is phonetically correct but translates to "biting a wax tadpole. They later changed their brand name to 可口可乐 (Kěkǒukělè), which means. "tasty happiness which is much better suited to Coca-Cola's marketing.

Mercedes Benz is another example. The "Mercedes" part of the brand is difficult to pronounce in Chinese and has no meaning. For this reason, the carmaker decided to adopt the Chinese name of 奔驰 (Bēnchí) , which means "Mercedes".top speed". A memorable, beautiful and meaningful brand name.

Successful typography

Once the name has been defined, the visual identity of the brand and its meaning will be merged. This can easily be detrimental to your brand if poorly executed. However, if it is done well, the opportunity to convey the meaning and values of your brand is increased. exceptional.

SYMBOLISM

Symbols from China

Through the prism of different cultures, symbols and their meanings can vary considerably.

Green is associated with positivity in Western culture and red with negativity, whereas in China.., is the contrary. Red is associated with luck and good fortune, and green with exorcism and infidelity. In China round shapes are generally associated with reunion, harmony and unity because they are more organic, whereas the geometric shapes with sharp angles are negatively associated and considered unsightly. And these are just some of the more obvious interpretations.

China is a country extremely rich in culture and in historyIt is for this reason that we recommend an in-depth study of the interpretation of certain symbolisms that could affect your brand.

MAIN DIFFERENCES BETWEEN EAST AND WEST

From the largest to the smallest

The Chinese tend to think in the most general at more detailed, whereas Westerners tend to do the opposite. For example, you can see this in the way the Chinese write their name (surname then first name), but also in the way they present the date (year then month). This sequencing can be translated into your brand's visual identity to better adapt to your Chinese customers and maintain clear communication.

Information consumption

In the West, visual information is conveyed in a lighter, more streamlined way, with the emphasis on the main aspect of the message. Whereas in China (and Asia in general), the media are much more focused. more busy in information. There are several reasons for this:

  • Firstly, Chinese characters take up less space than Latin characters and all Chinese characters have a square shape, regardless of their complexity,
  • Secondly, because information is consumed differently, the Chinese tend to browse and consume much heavier content on a single page with smaller images. In other words, when designing your interface, don't hesitate to use lots of elements.

The design principles apply

All this may seem complicated, but there's good news. Even if they are interpreted in different ways or with different emphasis, the principles of design still apply and can even be totally transposed from one hearing to the next.

Do you need help to tackle the Chinese market? The answer is... probably. If it's essential for your brand to be easily identifiable or if you're in a competitive segment, particularly with Chinese brands, there will be subtleties to take into account to create effective branding in this market. It is therefore risky to try and do everything in-house without any knowledge of these concepts.

If you're setting up your own brand, don't forget that certain Western elements will also be a factor in your success. asset. Indeed, a "European" touch is a guarantee of quality in the perception of Chinese customers. So adapt your brand enough so that your values and your message is optimized to your audience, but not to the point where brand identity is completely erased.

Do you think your future Chinese customers will appreciate your touch? exoticism?

Eco responsible ink

For designs even more eco-responsiblewe have the solution.

What'zhat is a design agency based in Leuven. Vietnam This is a subject that affects us in two ways. The issues surrounding ink and pollution Air pollution is part of our daily lives. That's why today we bring you the story ofAir Ink.

THE BEGINNINGS AIR INK

When Anirudh Sharma was just a student at the time, he travelled to India. He took this rather artistic photo of his native country, which sparked off a brilliant idea: black ink made from the pollution in our car exhausts.

Read more about this anecdote in this article TED TALK video.

He then embarked on several home-made experiments to find out if his project was really feasible. It was a success. Together with his team Nikhil, Nisheetj and Nitesh, they transformed their living rooms into assembly lines for their innovative pens. That was in 2012, and since then production has grown steadily, with Ink Air now being used by artists around the world.

HOW DOES PM2.5 BECOME A WORK OF ART?

Air Ink is first and foremost Kaalinkthe little machine that can be fitted to any exhaust pipe to extract PM2.5. This complicated scientific name in fact simply refers to the dust of pollution created by our cars, motorbikes, factories...

A pen corresponds to 40 - 50 minutes of pollution from a diesel engine. However, you may be wondering whether this ink is totally safe and of good quality. Well, it is. The dangerous thing about pollution dust is the microparticlesThese particles are so fine that they pass through our lungs and into our bloodstream! By compacting these particles in the ink, they become harmless.

Especially since the 1er November 2018, WHO announces in Geneva that pollution kills 7 million of us every year, so Air Ink is just what we need!

PROJECTS MADE WITH AIR INK

In July 2016, the team worked with Tiger Beer and produced a promotional video.

The video was a resounding success and was picked up by news organisations around the world. As a result, artists started flocking to get their hands on one of these felt-tips. Here are two of them:

Kristopher Ho, Hong Kong muralist, his account Instagram.

Artist Caratoes designs a wall with Air Ink. Image c/o CNN

OTHER PROJECTS ON THE KICKSTATER PLATFORM

Kickstarter, which is currently celebrating its 10th anniversary, is a platform that connects entrepreneurs with creative ideas and contributors ready to invest in these projects. It was on this platform that Air Ink was able to obtain the necessary budget for its development.

They classify projects by category:

  • Art,
  • Comics and illustration,
  • Design and technology,
  • Cinema,
  • Gastronomy and creation,
  • Games,
  • Music and publishing.

Some of our favourite Whatzhat projects:

♻️ Iris - The drawing tool that inspires creativity

♻️ Via - Waterproof trainers made from recycled ocean plastic

♻️ Other promising projects that give us confidence in the future!

To follow Air Ink's adventures, don't forget to subscribe to their page Instagram.

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